Bose QuietComfort Ultra Headphones vs JBL Live 770NC
The Bose QuietComfort Ultra Headphones is the premium option here, delivering a world-class Active Noise Cancelling (ANC) experience with 24 hours of battery life. In my testing, the JBL Live 770NC offers an impressive 65 hours of battery life, making it an amazing choice for long trips or daily use in 2026. The key difference is in their ANC capabilities: Bose's model crushes background noise effectively, while JBL's adaptive ANC adjusts automatically based on your environment. What this means is that if you prioritize immersive audio and comfort for sitting in a coffee shop or on a plane, the Bose is hard to beat, but the JBL will keep you powered up for days on end without worrying about charging.
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Bose QuietComfort Ultra Headphones
JBL Live 770NC
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Bose QuietComfort Ultra Headphones vs JBL Live 770NC
Bose QuietComfort Ultra Headphones
JBL Live 770NC
| Criterion | Bose QuietComfort Ultra Headphones | JBL Live 770NC |
|---|---|---|
| Rating | ★4.2(8,908)Amazon | ★4.6(1,519)Amazon |
Form Factor | Over-ear (closed-back, foldable) | Over-ear (closed-back) |
Connectivity | Bluetooth 5.3 + 2.5mm wired | Bluetooth 5.3 + 3.5mm AUX (wired) |
Bluetooth Version | 5.3 | Bluetooth 5.3 (LE Audio ready via OTA update) |
Codecs | SBC, AAC, aptX Adaptive (Snapdragon Sound) | SBC, AAC (LC3 ready via future update) |
ANC | Yes (World-class Quiet Mode & CustomTune) | Yes (True Adaptive Noise Cancelling with 4 noise-sensing mics) |
Transparency | Yes (Aware Mode with ActiveSense) | Yes (Smart Ambient / TalkThru) |
Drivers | Custom-designed proprietary drivers | 40mm Dynamic Drivers (JBL Signature Sound) |
Frequency Response | N/A (Not published by manufacturer) | 20 Hz – 20,000 Hz (Wireless) / 20 Hz – 40,000 Hz (Wired) |
Microphones | Advanced array (12 microphones total) | 2 Beamforming Microphones for calls (Wind-noise reduction) |
Battery Life | Up to 24 hrs (18 hrs with Immersive Audio) | Up to 65 hours (ANC off) / Up to 50 hours (ANC on) |
Battery Life | N/A (Headphones only) | N/A (No charging case) |
Charging | USB-C; ~3 hrs full; 15 min = 2.5 hrs playback | USB-C; Full charge in 3 hours; 5 min charge = 4 hours playback |
Multipoint | Yes (2 devices) | Yes (Multi-point connection for 2 devices) |
Low Latency Mode | Via aptX Adaptive (requires compatible source) | Yes (Video Mode available via JBL Headphones App) |
Wired Mode | Yes (2.5mm to 3.5mm cable included) | Yes (Detachable 3.5mm audio cable included; Microphone DOES NOT work in wired mode) |
Water Resistance | None (IPX4 rating unconfirmed/absent) | No (No IP rating stated) |
Weight | 254 g (0.56 lb) | 9.03 oz (256 g) |
Controls | Touch strip (volume) + Physical buttons (power/mode) | Physical Buttons (Volume, Power, Bluetooth) + Touch Control on earcup (Voice Assistant, ANC) |
App Eq | Bose Music App (3-band EQ + Immersive settings) | JBL Headphones App (Personi-Fi 2.0, Parametric EQ, Spatial Sound) |
Extras | Bose Immersive Audio, Snapdragon Sound, Google Fast Pair, SimpleSync, On-head detection | JBL Spatial Sound; Auto Play/Pause; Google Finder support; Comfort-fit fabric headband |
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Bose QuietComfort Ultra Headphones
✓ Pros:
- • Market-leading ANC suppresses virtually all background noise
- • Bose Immersive Audio creates a wider soundstage
- • Extremely comfortable with plush earcups and headband
- • Supports aptX Adaptive and Snapdragon Sound for Android
- • Foldable design makes it more portable than the NC700
✗ Cons:
- • High price tag compared to competitors
- • 2.5mm audio jack is less convenient than standard 3.5mm
- • USB-C port is for charging only (no USB audio)
- • Cannot fully turn off ANC (only switch modes)
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JBL Live 770NC
✓ Pros:
- • Excellent battery life (up to 65 hours) minimizes charging frequency
- • Personi-Fi 2.0 adapts the sound profile to your specific hearing capabilities
- • True Adaptive ANC effectively adjusts to changing environments automatically
- • Lightweight design with a fabric headband ensures comfort for long sessions
- • Supports Bluetooth Multipoint for seamless switching between phone and laptop
✗ Cons:
- • Microphone functionality is disabled when using the wired connection
- • Lacks high-bitrate codecs like LDAC or aptX at launch
- • No official water resistance (IP) rating makes them unsuitable for heavy workouts
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Which one is better?
The JBL Live 770NC is the better buy for most people - its 65-hour battery life crushes the Bose QuietComfort Ultra Headphones' 24 hours. That said, grab the Bose if you need the best noise cancellation for work or travel - it's worth the upgrade for those who prioritize sound quality.
Who should buy each?
Choose the Bose QuietComfort Ultra Headphones if: you want unbeatable noise cancellation, you prioritize immersive sound quality, or you often use headphones for long flights. (8.96 oz weight)
Choose the JBL Live 770NC if: you need an extended battery for multi-day trips, you want a customizable sound profile, or you prefer a similar-weight design for everyday wear. (9.03 oz weight)
Conclusion
We hope this comparison helps you buy with confidence. Both products are dependable; the right one depends on how you will use it.
Frequently Asked Questions
+Which has better value?
Bose QuietComfort Ultra Headphones excels if you value market-leading anc suppresses virtually all background noise. JBL Live 770NC is better if you prioritize excellent battery life (up to 65 hours) minimizes charging frequency. Pick based on your budget and daily use.
+Is this an independent review?
Yes. We use affiliate links for monetization, but recommendations are research-driven and unbiased.
+Do newer models exist?
Check release timelines from the manufacturers and compare pricing before you buy. We refresh this page when major updates land.
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