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2026 comparison
Updated Jan 27, 2026
|Sources: Amazon, Manufacturer

Apple iPhone 17 Pro Max vs Samsung Galaxy S23 Ultra

The Apple iPhone 17 Pro Max is the premium option here, boasting a stunning 6.9" display that hits a peak brightness of 3000 nits. In real-world use, that means outdoor visibility is a breeze, making it ideal for bright conditions. What matters most here is how these specs translate into daily use. The iPhone's powerful A19 Pro chip offers performance that crushes most apps, while the Galaxy's Snapdragon 8 Gen 2 handles gaming like a pro. If you're into photography, the S23 Ultra's 10x optical zoom leaves the iPhone in the dust, but if you prioritize software support and smooth integration, the iPhone's 5+ years of updates make it a smart long-term investment. Key specs: Display: 6.9" vs 6.8" and Battery: 5088 mAh vs 5000 mAh.

Why compare these? Both the Apple iPhone 17 Pro Max and Samsung Galaxy S23 Ultra are premium flagship smartphones competing in the same market segment. This makes them direct rivals for buyers looking for premium flagship features and performance in 2026. Understanding their differences helps you choose the right one for your specific needs.

📱 Display: 6.9" vs 6.8"🔋 Battery: 5088 mAh vs 5000 mAh⚖️ Weight: 8.22 oz vs 8.25 oz

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Key Differences at a Glance

AspectApple iPhoneSamsung Galaxy
User Rating4.8★ (126 reviews)4.4★ (1,341 reviews)
Top StrengthBrightest iPhone display ever (3000 nits peak outdoor)Class-leading 200MP main camera and versatile 10x optical zoom
Main DrawbackLarge and heavy form factor (233 g)Slow charging speed (45W) compared to competitors
Market PositionFlagshipFlagship
Apple iPhone 17 Pro Max

Apple iPhone 17 Pro Max

4.8
(126)Best Buy
Operating System

iOS

Software Support

Minimum 5 years from release date (guaranteed security updates); historically supports 6+ years of OS upgrades

Processor

Apple A19 Pro chip (3nm; 6-core CPU: 2 performance + 4 efficiency; 16-core Neural Engine; hardware-accelerated ray tracing)

Graphics

Apple 6-core GPU with Neural Accelerators (A19 Pro)

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Samsung Galaxy S23 Ultra

Samsung Galaxy S23 Ultra

4.4
(1,341)Amazon
Operating System

Android

Software Support

4 generations of OS upgrades; 5 years of security updates

Processor

Qualcomm Snapdragon 8 Gen 2 for Galaxy

Graphics

Qualcomm Adreno 740

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Key spec differences

Only the specs that differ are shown here. Winners are highlighted when the data is clear.

Display2 specs
Display SizeKey
Apple iPhone 17 Pro Max
6.9" (6.86" measured diagonally as a standard rectangle; actual viewable area is less)
Winner
Samsung Galaxy S23 Ultra
6.8" (measured diagonally; actual viewable area is less)
Refresh Rate
Apple iPhone 17 Pro Max
Up to 120 Hz (ProMotion adaptive 1-120Hz)
Samsung Galaxy S23 Ultra
1–120Hz (Adaptive)
Performance3 specs
ProcessorKey
Apple iPhone 17 Pro Max
Apple A19 Pro chip (3nm; 6-core CPU: 2 performance + 4 efficiency; 16-core Neural Engine; hardware-accelerated ray tracing)
Samsung Galaxy S23 Ultra
Qualcomm Snapdragon 8 Gen 2 for Galaxy
RAMKey
Apple iPhone 17 Pro Max
12 GB (LPDDR5X)
Samsung Galaxy S23 Ultra
8GB / 12GB LPDDR5X
Storage
Apple iPhone 17 Pro Max
256GB / 512GB / 1TB / 2TB (NVMe)
Samsung Galaxy S23 Ultra
256GB / 512GB / 1TB (UFS 4.0)
Camera2 specs
Main CameraKey
Apple iPhone 17 Pro Max
48MP Fusion Main (24 mm, f/1.78), 2nd-gen sensor-shift optical image stabilization, 100% Focus Pixels, support for 24MP and 48MP super-high-resolution photos
Samsung Galaxy S23 Ultra
200MP Wide (f/1.7, 85° FOV), Laser AF, OIS
Winner
Ultra-Wide Camera
Apple iPhone 17 Pro Max
48MP Fusion Ultra Wide (13 mm, f/2.2, 120° field of view), Hybrid Focus Pixels, 48MP macro photography
Samsung Galaxy S23 Ultra
12MP Ultra-Wide (f/2.2, 120° FOV)
Battery2 specs
Battery CapacityKey
Apple iPhone 17 Pro Max
5088 mAh (Li-ion, eSIM model); Up to 39 hours video playback (35 hours streamed)
Winner
Samsung Galaxy S23 Ultra
5,000 mAh (Typical)
Wireless Charging
Apple iPhone 17 Pro Max
MagSafe up to 25W (with 30W+ adapter); Qi2 up to 25W; Qi up to 7.5W
Samsung Galaxy S23 Ultra
Fast Wireless Charging 2.0 (15W); Wireless PowerShare
Design2 specs
Weight
Apple iPhone 17 Pro Max
8.22 oz (233 g)
Winner
Samsung Galaxy S23 Ultra
8.25 oz (234 g)
Dimensions
Apple iPhone 17 Pro Max
6.43" x 3.07" x 0.34" (163.4 x 78.0 x 8.75 mm)
Samsung Galaxy S23 Ultra
6.43" x 3.07" x 0.35" (163.4 x 78.1 x 8.9 mm)
Software1 specs
Operating System
Apple iPhone 17 Pro Max
iOS
Samsung Galaxy S23 Ultra
Android
Connectivity1 specs
Connectivity
Apple iPhone 17 Pro Max
5G (sub-6 GHz and mmWave) with 4x4 MIMO; Gigabit LTE; Wi-Fi 7 (802.11be) with 2x2 MIMO; Bluetooth 6.0; Ultra Wideband (Second-generation); Thread networking technology; NFC with reader mode
Samsung Galaxy S23 Ultra
5G (Sub6/mmWave); Wi-Fi 6E (802.11ax); Bluetooth 5.3; NFC; UWB
+

Full specs, pros, and cons

Everything side-by-side with ratings and the full spec list.

Comparison: Apple iPhone 17 Pro Max vs Samsung Galaxy S23 Ultra

Apple iPhone 17 Pro Max

Apple iPhone 17 Pro Max

4.8(126)Best Buy
Samsung Galaxy S23 Ultra

Samsung Galaxy S23 Ultra

4.4(1,341)Amazon
Apple iPhone 17 Pro Max

Apple iPhone 17 Pro Max

4.8(126)Best Buy
Operating System

iOS

Software Support

Minimum 5 years from release date (guaranteed security updates); historically supports 6+ years of OS upgrades

Processor

Apple A19 Pro chip (3nm; 6-core CPU: 2 performance + 4 efficiency; 16-core Neural Engine; hardware-accelerated ray tracing)

Graphics

Apple 6-core GPU with Neural Accelerators (A19 Pro)

RAM

12 GB (LPDDR5X)

Storage

256GB / 512GB / 1TB / 2TB (NVMe)

Pros

  • Brightest iPhone display ever (3000 nits peak outdoor)
  • Triple 48MP camera system with 8x optical-quality zoom

Cons

  • Large and heavy form factor (233 g)
  • Fastest charging speeds require purchasing a 40W+ adapter separately
Samsung Galaxy S23 Ultra

Samsung Galaxy S23 Ultra

4.4(1,341)Amazon
Operating System

Android

Software Support

4 generations of OS upgrades; 5 years of security updates

Processor

Qualcomm Snapdragon 8 Gen 2 for Galaxy

Graphics

Qualcomm Adreno 740

RAM

8GB / 12GB LPDDR5X

Storage

256GB / 512GB / 1TB (UFS 4.0)

Pros

  • Class-leading 200MP main camera and versatile 10x optical zoom
  • Custom Snapdragon 8 Gen 2 for Galaxy provides top-tier performance

Cons

  • Slow charging speed (45W) compared to competitors
  • Large and heavy (8.25 oz) form factor is difficult for one-handed use

Which one is better?

The Apple iPhone 17 Pro Max is the better buy for most people - its stunning display at 3000 nits crushes the Galaxy S23 Ultra's 1750 nits.

Who should buy each?

Choose the Apple iPhone 17 Pro Max if: you want the brightest display at 3000 nits, need a longer software support life, or prefer Apple’s ecosystem.
Choose the Samsung Galaxy S23 Ultra if: you shoot a lot of detailed photos with its 200MP camera, want a powerful device for gaming, or need a reliable battery life with 5000mAh.

A

Quality Seekers

Higher user rating (4.8★ vs 4.4★) indicates better overall satisfaction

→ Choose Apple iPhone

B

Safe Choice Buyers

More widely tested with 1,341 reviews vs 126

→ Choose Samsung Galaxy

A

Brightest iPhone display Priority

Brightest iPhone display ever (3000 nits peak outdoor)

→ Choose Apple iPhone

B

Class-leading 200MP main Priority

Class-leading 200MP main camera and versatile 10x optical zoom

→ Choose Samsung Galaxy

Conclusion

Apple iPhone 17 Pro Max and Samsung Galaxy S23 Ultra are both solid choices. Match the strengths above to your budget and workflow to make the best call.

Bottom line: The Apple iPhone 17 Pro Max edges ahead with a 4.8★ rating compared to 4.4★. However, Samsung Galaxy S23 Ultra remains a strong contender if its strengths align better with your needs.

Frequently Asked Questions

+Which is better: Apple iPhone 17 Pro Max or Samsung Galaxy S23 Ultra?

Apple iPhone 17 Pro Max is the better choice if you prioritize brightest iphone display ever (3000 nits peak outdoor). Samsung Galaxy S23 Ultra wins if you value class-leading 200mp main camera and versatile 10x optical zoom. Both are rated highly (4.8★ vs 4.4★), so consider your specific needs and budget.

+What are the main differences between Apple iPhone 17 Pro Max and Samsung Galaxy S23 Ultra?

Key differences: Apple iPhone 17 Pro Max offers brightest iphone display ever (3000 nits peak outdoor), while Samsung Galaxy S23 Ultra stands out with class-leading 200mp main camera and versatile 10x optical zoom. Consider that Apple iPhone 17 Pro Max large and heavy form factor (233 g). Meanwhile, Samsung Galaxy S23 Ultra slow charging speed (45w) compared to competitors. Check the detailed specs table above for a complete comparison.

+Where can US buyers get the best price?

For US buyers, Amazon typically offers competitive pricing with Prime shipping, easy returns, and reliable warranty support. We recommend comparing prices on both products using our affiliate links above—prices fluctuate regularly, and you may find sales or deals.

+Is this comparison up to date?

Yes, this comparison is current for 2026. We regularly verify specs, ratings, and availability. Last verified: January 27, 2026. PageBen uses affiliate links for monetization, but our recommendations are research-driven and independent.

Affiliate disclosure

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