LG OLED evo G4 Series (Gallery Edition, 2024) vs Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
The LG OLED evo G4 Series (Gallery Edition, 2024) takes the crown with its stunning 1,500 nits peak brightness, outshining the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) at 1,200 nits. This means if you're after vibrant HDR content, the LG's display will make your movies and games pop like never before. In real-world use, this means you might miss out on some of the latest features for live TV, especially with 4K content becoming more prevalent. The trade-off is worth considering if you prioritize picture quality over future-proofing your TV experience. Key specs: Refresh: 144 Hz vs 120 Hz and Peak Brightness: 1,500 nits vs 1,200 nits.
Why compare these? The LG OLED evo G4 Series (Gallery Edition, 2024) (premium flagship) and Sony BRAVIA XR X90L Full Array LED 4K TV (2023) (high-end) represent different approaches to tvs. While they may appeal to different budgets, many buyers consider both options. This 2026 comparison helps you decide if the differences justify the price gap.
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Key Differences at a Glance
| Aspect | LG OLED | Sony BRAVIA |
|---|---|---|
| User Rating | ✓4.5★ (242 reviews) | 4.4★ (995 reviews) |
| Top Strength | Class-leading brightness with MLA technology (55"-83" models) | Cognitive Processor XR delivers industry-leading upscaling and motion processing |
| Main Drawback | No ATSC 3.0 tuner (a downgrade from the G3, limiting NextGen TV access) | Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar) |
| Market Position | ✓Flagship | Premium |
LG OLED evo G4 Series (Gallery Edition, 2024)
55" / 65" / 77" / 83" / 97"
4K (3840 x 2160)
WOLED with Micro Lens Array (MLA) on 55/65/77/83"; Standard WOLED on 97"
144 Hz native (PC); 120 Hz (Consoles)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
55" / 65" / 75" / 85" / 98"
4K (3840 x 2160)
LED LCD (VA Panel; Full Array Local Dimming)
120 Hz native
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: LG OLED evo G4 Series (Gallery Edition, 2024) vs Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
LG OLED evo G4 Series (Gallery Edition, 2024)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
| Criterion | LG OLED evo G4 Series (Gallery Edition, 2024) | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) |
|---|---|---|
| Rating | ★4.5(242)Amazon | ★4.4(995)Amazon |
Screen Size | 55" / 65" / 77" / 83" / 97" | 55" / 65" / 75" / 85" / 98" |
Resolution | 4K (3840 x 2160) | 4K (3840 x 2160) |
Screen Type | WOLED with Micro Lens Array (MLA) on 55/65/77/83"; Standard WOLED on 97" | LED LCD (VA Panel; Full Array Local Dimming) |
Refresh Rate | 144 Hz native (PC); 120 Hz (Consoles) | 120 Hz native |
Processor | α11 AI Processor 4K | Cognitive Processor XR |
Upscaling | AI Super Upscaling 4K (AI Picture Pro) | XR 4K Upscaling (XR Clear Image) |
HDR Formats | Dolby Vision, HDR10, HLG (No HDR10+) | Dolby Vision, HDR10, HLG (No HDR10+) |
Peak Brightness | ≈1,500 nits (HDR 2% window on MLA models); ≈350-500 nits (SDR Real Scene) | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K |
Local Dimming | No (Self-illuminating pixels) | Yes (Full Array Local Dimming; Zone count varies by size) |
Contrast | Infinite (Perfect Black) | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED |
Color Gamut | ≈99% DCI-P3 (MLA models) | ≈90% DCI-P3 (XR Triluminos Pro) |
HDMI Ports | 4x HDMI 2.1 (All ports support 4K@144Hz) | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) |
HDMI 2 1 | Yes (4 ports) | Yes (Ports 3 & 4 only support 4K@120Hz) |
VRR | Yes (G-SYNC Compatible, FreeSync Premium, HDMI Forum VRR) | Yes (HDMI Forum VRR, G-SYNC Compatible) |
Allm | Yes (Auto Low Latency Mode) | Yes (Auto Low Latency Mode) |
Input Lag | ≈10 ms @ 60Hz; ≈5 ms @ 120Hz; ≈0.1 ms response time | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz |
Audio Channels | 4.2 Channel | 2.0 Channel (Acoustic Multi-Audio) |
Audio Power | 60 W | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) |
Audio Features | Dolby Atmos; DTS:X (Bypass only); AI Sound Pro (Virtual 11.1.2 Up-mix); WiSA Ready (2.1ch) | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround |
Smart Platform | webOS 24 | Google TV (Android 10) |
App Store | LG Content Store | Google Play Store |
Voice Assistants | Amazon Alexa Built-in; Works with Google Assistant | Google Assistant Built-in; Works with Alexa; Works with Siri |
Casting | Apple AirPlay 2; Chromecast Built-in | Chromecast Built-in; Apple AirPlay 2 |
Connectivity | Wi-Fi 6E (802.11ax); Bluetooth 5.1; Ethernet (LAN); Optical Audio | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) |
Tuner | ATSC 1.0 (Digital) / Clear QAM (Note: ATSC 3.0 removed for 2024) | ATSC 3.0 (NextGen TV) / Clear QAM |
Vesa | 300 x 200 mm (55"); 300 x 300 mm (65"); 300 x 300 mm (77"); 400 x 400 mm (83"); 600 x 400 mm (97") | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") |
Dimensions With Stand | Note: Stand sold separately for most SKUs. Panel dims (65"): 56.7 x 32.5 x 1.0 in | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in |
Weight | 55": 38.4 lbs; 65": 52.5 lbs; 77": 82.5 lbs; 83": 90.2 lbs (Panel only) | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) |
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LG OLED evo G4 Series (Gallery Edition, 2024)
55" / 65" / 77" / 83" / 97"
4K (3840 x 2160)
WOLED with Micro Lens Array (MLA) on 55/65/77/83"; Standard WOLED on 97"
144 Hz native (PC); 120 Hz (Consoles)
α11 AI Processor 4K
AI Super Upscaling 4K (AI Picture Pro)
Pros
- Class-leading brightness with MLA technology (55"-83" models)
- New α11 AI Processor delivers significant upscaling and processing improvements
Cons
- No ATSC 3.0 tuner (a downgrade from the G3, limiting NextGen TV access)
- Stand is typically not included in the box (designed for wall mounting)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
55" / 65" / 75" / 85" / 98"
4K (3840 x 2160)
LED LCD (VA Panel; Full Array Local Dimming)
120 Hz native
Cognitive Processor XR
XR 4K Upscaling (XR Clear Image)
Pros
- Cognitive Processor XR delivers industry-leading upscaling and motion processing
- Significantly brighter than previous models, making HDR highlights pop
Cons
- Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- Viewing angles are narrow (VA panel typical; picture washes out from sides)
Which one is better?
The LG OLED evo G4 Series (Gallery Edition, 2024) is the better buy for most people - its 1,500 nits peak brightness crushes the Sony BRAVIA XR X90L's 1,200 nits. That said, grab the Sony if you need more HDMI 2.1 ports and want ATSC 3.0 support - it's a smarter choice if you're focused on live TV and multiple console gaming.
Who should buy each?
Choose the LG OLED evo G4 Series (Gallery Edition, 2024) if: you want the best HDR performance, love gaming with a 144Hz refresh rate, or prioritize stunning picture quality.
Choose the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) if: you need an ATSC 3.0 tuner for NextGen TV, prefer a lighter TV at 55.1 lbs, or are looking for a more affordable option.
Quality Seekers
Higher user rating (4.5★ vs 4.4★) indicates better overall satisfaction
→ Choose LG OLED
Safe Choice Buyers
More widely tested with 995 reviews vs 242
→ Choose Sony BRAVIA
Premium Buyers
Higher-tier option with more premium features and build quality
→ Choose LG OLED
Value Seekers
Better value proposition for buyers who don't need top-tier features
→ Choose Sony BRAVIA
Conclusion
With the key differences outlined, the decision should be clearer. Both options deliver quality—choose the one that fits your priorities.
Bottom line: The LG OLED evo G4 Series (Gallery Edition, 2024) edges ahead with a 4.5★ rating compared to 4.4★. However, Sony BRAVIA XR X90L Full Array LED 4K TV (2023) remains a strong contender if its strengths align better with your needs.
Frequently Asked Questions
+Which is better: LG OLED evo G4 Series (Gallery Edition, 2024) or Sony BRAVIA XR X90L Full Array LED 4K TV (2023)?
LG OLED evo G4 Series (Gallery Edition, 2024) is the better choice if you prioritize class-leading brightness with mla technology (55"-83" models). Sony BRAVIA XR X90L Full Array LED 4K TV (2023) wins if you value cognitive processor xr delivers industry-leading upscaling and motion processing. Both are rated highly (4.5★ vs 4.4★), so consider your specific needs and budget.
+What are the main differences between LG OLED evo G4 Series (Gallery Edition, 2024) and Sony BRAVIA XR X90L Full Array LED 4K TV (2023)?
Key differences: LG OLED evo G4 Series (Gallery Edition, 2024) offers class-leading brightness with mla technology (55"-83" models), while Sony BRAVIA XR X90L Full Array LED 4K TV (2023) stands out with cognitive processor xr delivers industry-leading upscaling and motion processing. Consider that LG OLED evo G4 Series (Gallery Edition, 2024) no atsc 3.0 tuner (a downgrade from the g3, limiting nextgen tv access). Meanwhile, Sony BRAVIA XR X90L Full Array LED 4K TV (2023) only two hdmi 2.1 ports, and one is shared with earc (challenging for users with 2+ consoles and a soundbar). Check the detailed specs table above for a complete comparison.
+Where can US buyers get the best price?
For US buyers, Amazon typically offers competitive pricing with Prime shipping, easy returns, and reliable warranty support. We recommend comparing prices on both products using our affiliate links above—prices fluctuate regularly, and you may find sales or deals.
+Is this comparison up to date?
Yes, this comparison is current for 2026. We regularly verify specs, ratings, and availability. Last verified: January 27, 2026. PageBen uses affiliate links for monetization, but our recommendations are research-driven and independent.
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