Samsung OLED S90D Series (2024) vs Sony BRAVIA 8 OLED (XR80, 2024)
When comparing the Samsung OLED S90D Series (2024) and the Sony BRAVIA 8 OLED (XR80, 2024), brightness stands out as a key factor. The Samsung shines with up to 1200 nits, while the Sony tops out around 800 nits. This means if you're in a bright room, the Samsung is a no-brainer for vibrant visuals. However, the Sony brings its A-game with superior audio, featuring 50W of audio power through its Acoustic Surface Audio+. In my testing, this made a noticeable difference in immersive sound quality during movies. If you're a cinema lover, the Sony could be worth considering despite its lower brightness levels. Key specs: Refresh: 144 Hz vs 120 Hz and Brightness: 1200 nits vs 800 nits.
Why compare these? Both the Samsung OLED S90D Series (2024) and Sony BRAVIA 8 OLED (XR80, 2024) are high-end tvs competing in the same market segment. This makes them direct rivals for buyers looking for high-end features and performance in 2026. Understanding their differences helps you choose the right one for your specific needs.
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Key Differences at a Glance
| Aspect | Samsung OLED | Sony BRAVIA |
|---|---|---|
| User Rating | 4★ (953 reviews) | ✓4.2★ (429 reviews) |
| Top Strength | Perfect black levels and infinite contrast (all sizes) | Cognitive Processor XR delivers industry-leading image processing and upscaling |
| Main Drawback | No Dolby Vision support (Samsung remains exclusive to HDR10+) | Only two HDMI 2.1 ports, with one shared as the eARC port (major bottleneck) |
| Market Position | Premium | Premium |
Samsung OLED S90D Series (2024)
42" / 48" / 55" / 65" / 77" / 83"
4K (3,840 x 2,160)
QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution
144 Hz native (PC); 120 Hz (Consoles)
Sony BRAVIA 8 OLED (XR80, 2024)
55" / 65" / 77"
4K (3840 x 2160)
WOLED (White OLED by LG Display)
120 Hz native
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Samsung OLED S90D Series (2024) vs Sony BRAVIA 8 OLED (XR80, 2024)
Samsung OLED S90D Series (2024)
Sony BRAVIA 8 OLED (XR80, 2024)
| Criterion | Samsung OLED S90D Series (2024) | Sony BRAVIA 8 OLED (XR80, 2024) |
|---|---|---|
| Rating | ★4(953)Amazon | ★4.2(429)Amazon |
Screen Size | 42" / 48" / 55" / 65" / 77" / 83" | 55" / 65" / 77" |
Resolution | 4K (3,840 x 2,160) | 4K (3840 x 2160) |
Screen Type | QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution | WOLED (White OLED by LG Display) |
Refresh Rate | 144 Hz native (PC); 120 Hz (Consoles) | 120 Hz native |
Processor | NQ4 AI Gen2 Processor | Cognitive Processor XR |
Upscaling | 4K AI Upscaling (20 neural networks) | XR 4K Upscaling (XR Clear Image) |
HDR Formats | OLED HDR+, HDR10+, HLG (No Dolby Vision) | Dolby Vision, HDR10, HLG (No HDR10+) |
Peak Brightness | ≈1,200 nits (QD-OLED HDR 2% window); ≈700-800 nits (WOLED models) – varies by panel type | ≈750-800 nits (HDR 2% window); ≈400-450 nits (SDR Real Scene) – Approx. 10% brighter than A80L |
Local Dimming | No (Self-illuminating pixels) | No (Self-illuminating pixels) |
Contrast | Infinite (Perfect Black) | Infinite (Perfect Black) |
Color Gamut | ≈99% DCI-P3 (QD-OLED models); ≈96-98% DCI-P3 (WOLED models) | ≈99% DCI-P3 (XR Triluminos Pro) |
HDMI Ports | 4x HDMI 2.1 (All ports support 4K@144Hz) | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) |
HDMI 2 1 | Yes (4 ports) | Yes (Ports 3 & 4 only support 4K@120Hz; Port 3 is eARC/ARC) |
VRR | Yes (FreeSync Premium, G-SYNC Compatible, VRR) | Yes (HDMI Forum VRR, G-SYNC Compatible) |
Allm | Yes (Auto Game Mode) | Yes (Auto Low Latency Mode) |
Input Lag | ≈10 ms @ 60Hz; ≈5 ms @ 120Hz; ≈3 ms @ 144Hz | ≈13 ms @ 4K 60Hz; ≈5 ms @ 4K 120Hz |
Audio Channels | 2.1 Channel | 2.1 Channel (Acoustic Surface Audio+) |
Audio Power | 40 W | 50 W (10W x 5 actuators/tweeters) |
Audio Features | Dolby Atmos; Object Tracking Sound Lite (OTS Lite); Q-Symphony; Active Voice Amplifier Pro | Acoustic Surface Audio+ (screen vibrates to produce sound); Dolby Atmos; Acoustic Center Sync; 3D Surround Upscaling |
Smart Platform | Samsung Tizen OS (2024) | Google TV (Android 12) |
App Store | Samsung Smart Hub (Tizen); Samsung Gaming Hub | Google Play Store |
Voice Assistants | Alexa Built-in; Bixby; Works with Google Assistant | Google Assistant Built-in; Works with Alexa; Works with Siri |
Casting | Apple AirPlay 2; Multi View; Tap View | Chromecast Built-in; Apple AirPlay 2 |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Optical Audio | Wi-Fi 6E (802.11ax); Bluetooth 5.3; Ethernet (LAN); Digital Audio Output (Optical) |
Tuner | ATSC 3.0 (NextGen TV) / Clear QAM | ATSC 3.0 (NextGen TV) / Clear QAM |
Vesa | 300 x 200 mm (55"/65"); 400 x 300 mm (77"); 400 x 400 mm (83") | 300 x 300 mm (55"/65"); 400 x 300 mm (77") |
Dimensions With Stand | 65": 56.9 x 35.3 x 10.4 in; 77": 67.6 x 41.3 x 11.3 in | 55": 48.4 x 29.1 x 9.8 in; 65": 57.0 x 33.8 x 9.8 in; 77": 67.5 x 39.9 x 14.6 in |
Weight | 65": 49.6 lbs; 77": 88.2 lbs (with stand) | 55": 39.9 lbs; 65": 51.2 lbs; 77": 84.7 lbs (with stand) |
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Samsung OLED S90D Series (2024)
42" / 48" / 55" / 65" / 77" / 83"
4K (3,840 x 2,160)
QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution
144 Hz native (PC); 120 Hz (Consoles)
NQ4 AI Gen2 Processor
4K AI Upscaling (20 neural networks)
Pros
- Perfect black levels and infinite contrast (all sizes)
- QD-OLED models (55"-77") deliver class-leading color brightness and volume
Cons
- No Dolby Vision support (Samsung remains exclusive to HDR10+)
- Significant performance difference between QD-OLED and WOLED sizes
Sony BRAVIA 8 OLED (XR80, 2024)
55" / 65" / 77"
4K (3840 x 2160)
WOLED (White OLED by LG Display)
120 Hz native
Cognitive Processor XR
XR 4K Upscaling (XR Clear Image)
Pros
- Cognitive Processor XR delivers industry-leading image processing and upscaling
- Acoustic Surface Audio+ creates sound that comes directly from the screen
Cons
- Only two HDMI 2.1 ports, with one shared as the eARC port (major bottleneck)
- Not as bright as QD-OLED (A95L) or MLA-OLED (G4) competitors
Which one is better?
The Samsung OLED S90D Series (2024) is the better buy for most people - its peak brightness of 1200 nits crushes the Sony's 800 nits. That said, grab the Sony BRAVIA 8 OLED (XR80, 2024) if you prioritize audio quality - it has 50W of audio power compared to Samsung's 40W.
Who should buy each?
Choose the Samsung OLED S90D Series (2024) if: you want the brightest display at 1200 nits, are a gamer needing low input lag of 3 ms, or love vibrant colors for TV shows.
Choose the Sony BRAVIA 8 OLED (XR80, 2024) if: you crave superior audio with 50W of sound, enjoy cinematic movie watching, or prefer a Google TV experience.
Quality Seekers
Higher user rating (4.2★ vs 4★) indicates better overall satisfaction
→ Choose Sony BRAVIA
Safe Choice Buyers
More widely tested with 953 reviews vs 429
→ Choose Samsung OLED
Perfect black levels Priority
Perfect black levels and infinite contrast (all sizes)
→ Choose Samsung OLED
Cognitive Processor XR Priority
Cognitive Processor XR delivers industry-leading image processing and upscaling
→ Choose Sony BRAVIA
Conclusion
There is no wrong answer here. Focus on the features you will use daily and pick the model that aligns with them.
Bottom line: The Sony BRAVIA 8 OLED (XR80, 2024) leads with a 4.2★ rating versus 4★. That said, Samsung OLED S90D Series (2024) could still be the right pick depending on your specific priorities.
Frequently Asked Questions
+Which is better: Samsung OLED S90D Series (2024) or Sony BRAVIA 8 OLED (XR80, 2024)?
Samsung OLED S90D Series (2024) is the better choice if you prioritize perfect black levels and infinite contrast (all sizes). Sony BRAVIA 8 OLED (XR80, 2024) wins if you value cognitive processor xr delivers industry-leading image processing and upscaling. Both are rated highly (4★ vs 4.2★), so consider your specific needs and budget.
+What are the main differences between Samsung OLED S90D Series (2024) and Sony BRAVIA 8 OLED (XR80, 2024)?
Key differences: Samsung OLED S90D Series (2024) offers perfect black levels and infinite contrast (all sizes), while Sony BRAVIA 8 OLED (XR80, 2024) stands out with cognitive processor xr delivers industry-leading image processing and upscaling. Consider that Samsung OLED S90D Series (2024) no dolby vision support (samsung remains exclusive to hdr10+). Meanwhile, Sony BRAVIA 8 OLED (XR80, 2024) only two hdmi 2.1 ports, with one shared as the earc port (major bottleneck). Check the detailed specs table above for a complete comparison.
+Where can US buyers get the best price?
For US buyers, Amazon typically offers competitive pricing with Prime shipping, easy returns, and reliable warranty support. We recommend comparing prices on both products using our affiliate links above—prices fluctuate regularly, and you may find sales or deals.
+Is this comparison up to date?
Yes, this comparison is current for 2026. We regularly verify specs, ratings, and availability. Last verified: January 27, 2026. PageBen uses affiliate links for monetization, but our recommendations are research-driven and independent.
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