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2026 comparison
Updated Jan 7, 2026
|Sources: Amazon, ManufacturerSamsung OLED S90D Series (2024) vs Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
The Samsung OLED S90D Series (2024) takes the edge in display performance, boasting a peak brightness of 1200 nits across its QD-OLED models. This means you'll enjoy stunning HDR content with vibrant colors, perfect for movie nights or gaming sessions. In contrast, the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is no slouch, offering impressive upscaling and motion processing thanks to its Cognitive Processor XR. However, it only reaches 775 nits with standard content, making it less suitable for bright rooms or HDR highlights compared to Samsung's offering.
⚡ Refresh: 144 Hz vs 120 Hz📺 Peak Brightness: 1200 nits vs 775 nits⚡ Input Lag: 3 ms @ 144Hz vs 9 ms @ 4K 120Hz
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Samsung OLED S90D Series (2024)
★4
(953)•Amazon
Screen Size:42" / 48" / 55" / 65" / 77" / 83"
Resolution:4K (3,840 x 2,160)
Screen Type:QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution
Refresh Rate:144 Hz native (PC); 120 Hz (Consoles)
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
★4.4
(995)•Amazon
Screen Size:55" / 65" / 75" / 85" / 98"
Resolution:4K (3840 x 2160)
Screen Type:LED LCD (VA Panel; Full Array Local Dimming)
Refresh Rate:120 Hz native
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Key spec differences
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
Winner= clear advantage
Spec
Samsung OLED S90D Series (2024)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Display2 specs
Refresh Rate
Samsung OLED S90D Series (2024)
144 Hz native (PC); 120 Hz (Consoles)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
120 Hz native
Resolution
Samsung OLED S90D Series (2024)
4K (3,840 x 2,160)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
4K (3840 x 2160)
Design1 specs
Weight
Samsung OLED S90D Series (2024)
65": 49.6 lbs; 77": 88.2 lbs (with stand)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand)
Connectivity1 specs
Connectivity
Samsung OLED S90D Series (2024)
Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Optical Audio
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid)
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Expand
Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Samsung OLED S90D Series (2024) vs Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Samsung OLED S90D Series (2024)
★4(953)Amazon
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
★4.4(995)Amazon
| Criterion | Samsung OLED S90D Series (2024) | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) |
|---|---|---|
| Rating | ★4(953)Amazon | ★4.4(995)Amazon |
Screen Size | 42" / 48" / 55" / 65" / 77" / 83" | 55" / 65" / 75" / 85" / 98" |
Resolution | 4K (3,840 x 2,160) | 4K (3840 x 2160) |
Screen Type | QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution | LED LCD (VA Panel; Full Array Local Dimming) |
Refresh Rate | 144 Hz native (PC); 120 Hz (Consoles) | 120 Hz native |
Processor | NQ4 AI Gen2 Processor | Cognitive Processor XR |
Upscaling | 4K AI Upscaling (20 neural networks) | XR 4K Upscaling (XR Clear Image) |
HDR Formats | OLED HDR+, HDR10+, HLG (No Dolby Vision) | Dolby Vision, HDR10, HLG (No HDR10+) |
Peak Brightness | ≈1,200 nits (QD-OLED HDR 2% window); ≈700-800 nits (WOLED models) – varies by panel type | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K |
Local Dimming | No (Self-illuminating pixels) | Yes (Full Array Local Dimming; Zone count varies by size) |
Contrast | Infinite (Perfect Black) | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED |
Color Gamut | ≈99% DCI-P3 (QD-OLED models); ≈96-98% DCI-P3 (WOLED models) | ≈90% DCI-P3 (XR Triluminos Pro) |
HDMI Ports | 4x HDMI 2.1 (All ports support 4K@144Hz) | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) |
HDMI 2 1 | Yes (4 ports) | Yes (Ports 3 & 4 only support 4K@120Hz) |
VRR | Yes (FreeSync Premium, G-SYNC Compatible, VRR) | Yes (HDMI Forum VRR, G-SYNC Compatible) |
Allm | Yes (Auto Game Mode) | Yes (Auto Low Latency Mode) |
Input Lag | ≈10 ms @ 60Hz; ≈5 ms @ 120Hz; ≈3 ms @ 144Hz | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz |
Audio Channels | 2.1 Channel | 2.0 Channel (Acoustic Multi-Audio) |
Audio Power | 40 W | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) |
Audio Features | Dolby Atmos; Object Tracking Sound Lite (OTS Lite); Q-Symphony; Active Voice Amplifier Pro | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround |
Smart Platform | Samsung Tizen OS (2024) | Google TV (Android 10) |
App Store | Samsung Smart Hub (Tizen); Samsung Gaming Hub | Google Play Store |
Voice Assistants | Alexa Built-in; Bixby; Works with Google Assistant | Google Assistant Built-in; Works with Alexa; Works with Siri |
Casting | Apple AirPlay 2; Multi View; Tap View | Chromecast Built-in; Apple AirPlay 2 |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Optical Audio | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) |
Tuner | ATSC 3.0 (NextGen TV) / Clear QAM | ATSC 3.0 (NextGen TV) / Clear QAM |
Vesa | 300 x 200 mm (55"/65"); 400 x 300 mm (77"); 400 x 400 mm (83") | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") |
Dimensions With Stand | 65": 56.9 x 35.3 x 10.4 in; 77": 67.6 x 41.3 x 11.3 in | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in |
Weight | 65": 49.6 lbs; 77": 88.2 lbs (with stand) | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) |
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Samsung OLED S90D Series (2024)
Rating:★4(953)Amazon
Screen Size:42" / 48" / 55" / 65" / 77" / 83"
Resolution:4K (3,840 x 2,160)
Screen Type:QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution
Refresh Rate:144 Hz native (PC); 120 Hz (Consoles)
Processor:NQ4 AI Gen2 Processor
Upscaling:4K AI Upscaling (20 neural networks)
HDR Formats:OLED HDR+, HDR10+, HLG (No Dolby Vision)
Peak Brightness:≈1,200 nits (QD-OLED HDR 2% window); ≈700-800 nits (WOLED models) – varies by panel type
Local Dimming:No (Self-illuminating pixels)
Contrast:Infinite (Perfect Black)
Color Gamut:≈99% DCI-P3 (QD-OLED models); ≈96-98% DCI-P3 (WOLED models)
HDMI Ports:4x HDMI 2.1 (All ports support 4K@144Hz)
HDMI 2 1:Yes (4 ports)
VRR:Yes (FreeSync Premium, G-SYNC Compatible, VRR)
Allm:Yes (Auto Game Mode)
Input Lag:≈10 ms @ 60Hz; ≈5 ms @ 120Hz; ≈3 ms @ 144Hz
Audio Channels:2.1 Channel
Audio Power:40 W
Audio Features:Dolby Atmos; Object Tracking Sound Lite (OTS Lite); Q-Symphony; Active Voice Amplifier Pro
Smart Platform:Samsung Tizen OS (2024)
App Store:Samsung Smart Hub (Tizen); Samsung Gaming Hub
Voice Assistants:Alexa Built-in; Bixby; Works with Google Assistant
Casting:Apple AirPlay 2; Multi View; Tap View
Connectivity:Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Optical Audio
Tuner:ATSC 3.0 (NextGen TV) / Clear QAM
Vesa:300 x 200 mm (55"/65"); 400 x 300 mm (77"); 400 x 400 mm (83")
Dimensions With Stand:65": 56.9 x 35.3 x 10.4 in; 77": 67.6 x 41.3 x 11.3 in
Weight:65": 49.6 lbs; 77": 88.2 lbs (with stand)
✓ Pros:
- • Perfect black levels and infinite contrast (all sizes)
- • QD-OLED models (55"-77") deliver class-leading color brightness and volume
- • Full 4K @ 144Hz support on all four HDMI 2.1 ports for PC gamers
- • Excellent reflection handling (especially on glossy QD-OLED panels)
✗ Cons:
- • No Dolby Vision support (Samsung remains exclusive to HDR10+)
- • Significant performance difference between QD-OLED and WOLED sizes
- • Tizen OS interface can feel cluttered with ads and recommendations
- • Aggressive ABL (Auto Brightness Limiter) can dim large bright scenes
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Rating:★4.4(995)Amazon
Screen Size:55" / 65" / 75" / 85" / 98"
Resolution:4K (3840 x 2160)
Screen Type:LED LCD (VA Panel; Full Array Local Dimming)
Refresh Rate:120 Hz native
Processor:Cognitive Processor XR
Upscaling:XR 4K Upscaling (XR Clear Image)
HDR Formats:Dolby Vision, HDR10, HLG (No HDR10+)
Peak Brightness:≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K
Local Dimming:Yes (Full Array Local Dimming; Zone count varies by size)
Contrast:≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED
Color Gamut:≈90% DCI-P3 (XR Triluminos Pro)
HDMI Ports:4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b)
HDMI 2 1:Yes (Ports 3 & 4 only support 4K@120Hz)
VRR:Yes (HDMI Forum VRR, G-SYNC Compatible)
Allm:Yes (Auto Low Latency Mode)
Input Lag:≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz
Audio Channels:2.0 Channel (Acoustic Multi-Audio)
Audio Power:30 W (10W x 2 Full Range + 5W x 2 Tweeters)
Audio Features:Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround
Smart Platform:Google TV (Android 10)
App Store:Google Play Store
Voice Assistants:Google Assistant Built-in; Works with Alexa; Works with Siri
Casting:Chromecast Built-in; Apple AirPlay 2
Connectivity:Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid)
Tuner:ATSC 3.0 (NextGen TV) / Clear QAM
Vesa:300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98")
Dimensions With Stand:65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in
Weight:65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand)
✓ Pros:
- • Cognitive Processor XR delivers industry-leading upscaling and motion processing
- • Significantly brighter than previous models, making HDR highlights pop
- • Full Array Local Dimming provides deep blacks and minimal blooming for the price
- • Includes ATSC 3.0 tuner for NextGen TV broadcasts (unlike many competitors)
✗ Cons:
- • Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- • Viewing angles are narrow (VA panel typical; picture washes out from sides)
- • Blooming is still noticeable around subtitles or very bright objects in dark scenes
- • Refection handling is decent but struggles with direct sunlight compared to the X93L/X95L
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Which one is better?
The Samsung OLED S90D Series (2024) is the better buy for most people - its input lag of 3 ms at 144Hz crushes the Sony's 9 ms at 4K 120Hz. That said, grab the Sony BRAVIA XR X90L if you need Dolby Vision support for HDR content - it's a solid choice for film enthusiasts.
Who should buy each?
Choose the Samsung OLED S90D Series (2024) if: you want the best gaming experience with a 144Hz refresh rate, love vibrant colors with 99% DCI-P3, or have a bright room needing high peak brightness.
Choose the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) if: you watch a lot of movies in darker settings, prefer Dolby Vision HDR content, or need a TV that excels in upscaling standard-definition sources. (120 Hz refresh)
Conclusion
There is no wrong answer here. Focus on the features you will use daily and pick the model that aligns with them.
Frequently Asked Questions
+Which has better value?
Samsung OLED S90D Series (2024) excels if you value perfect black levels and infinite contrast (all sizes). Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is better if you prioritize cognitive processor xr delivers industry-leading upscaling and motion processing. Pick based on your budget and daily use.
+Is this an independent review?
Yes. We use affiliate links for monetization, but recommendations are research-driven and unbiased.
+Do newer models exist?
Check release timelines from the manufacturers and compare pricing before you buy. We refresh this page when major updates land.
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