Samsung OLED S90D Series (2024) vs Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
You'd expect the Samsung OLED S90D Series (2024) to dominate, but the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) holds its ground with surprising specs. The Samsung OLED S90D is the premium option, offering a peak brightness of 1200 nits, ideal for stunning HDR content, while the Sony shines with its advanced Cognitive Processor XR for exceptional upscaling. In real-world use, the Samsung's 144Hz refresh rate makes it a powerhouse for gaming, giving you smooth gameplay, whereas the Sony's narrower viewing angles can limit your experience when watching with friends. With the Samsung's four HDMI 2.1 ports, you can connect more devices, making it a no-brainer for those with multiple consoles or devices. Key specs: Refresh: 144 Hz vs 120 Hz and Brightness: 1200 nits (Samsung) vs 775 nits (Sony).
Why compare these? Both the Samsung OLED S90D Series (2024) and Sony BRAVIA XR X90L Full Array LED 4K TV (2023) are high-end tvs competing in the same market segment. This makes them direct rivals for buyers looking for high-end features and performance in 2026. Understanding their differences helps you choose the right one for your specific needs.
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How We Compare These Products
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Sources Checked
Official specifications, Retailer ratings, Manufacturer documentation, Buyer feedback.
Decision Factors
We weigh panel technology, contrast, brightness, HDR support, gaming features, size value, and smart platform.
Editorial Standard
Hands-on notes are labeled when available; otherwise analysis is based on documented specs and buyer evidence.
Key Differences at a Glance
| Aspect | Samsung OLED | Sony BRAVIA |
|---|---|---|
| User Rating | 4★ (1,047 reviews) | ✓4.4★ (1,082 reviews) |
| Top Strength | Perfect black levels and infinite contrast (all sizes) | Cognitive Processor XR delivers industry-leading upscaling and motion processing |
| Main Drawback | No Dolby Vision support (Samsung remains exclusive to HDR10+) | Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar) |
| Market Position | Premium | Premium |
Samsung OLED S90D Series (2024)
42" / 48" / 55" / 65" / 77" / 83"
4K (3,840 x 2,160)
QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution
144 Hz native (PC); 120 Hz (Consoles)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
55" / 65" / 75" / 85" / 98"
4K (3840 x 2160)
LED LCD (VA Panel; Full Array Local Dimming)
120 Hz native
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Samsung OLED S90D Series (2024) vs Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Samsung OLED S90D Series (2024)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
| Criterion | Samsung OLED S90D Series (2024) | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) |
|---|---|---|
| Rating | ★4(1,047)Amazon | ★4.4(1,082)Amazon |
Screen Size | 42" / 48" / 55" / 65" / 77" / 83" | 55" / 65" / 75" / 85" / 98" |
Resolution | 4K (3,840 x 2,160) | 4K (3840 x 2160) |
Screen Type | QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution | LED LCD (VA Panel; Full Array Local Dimming) |
Refresh Rate | 144 Hz native (PC); 120 Hz (Consoles) | 120 Hz native |
Processor | NQ4 AI Gen2 Processor | Cognitive Processor XR |
Upscaling | 4K AI Upscaling (20 neural networks) | XR 4K Upscaling (XR Clear Image) |
HDR Formats | OLED HDR+, HDR10+, HLG (No Dolby Vision) | Dolby Vision, HDR10, HLG (No HDR10+) |
Peak Brightness | ≈1,200 nits (QD-OLED HDR 2% window); ≈700-800 nits (WOLED models) – varies by panel type | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K |
Local Dimming | No (Self-illuminating pixels) | Yes (Full Array Local Dimming; Zone count varies by size) |
Contrast | Infinite (Perfect Black) | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED |
Color Gamut | ≈99% DCI-P3 (QD-OLED models); ≈96-98% DCI-P3 (WOLED models) | ≈90% DCI-P3 (XR Triluminos Pro) |
HDMI Ports | 4x HDMI 2.1 (All ports support 4K@144Hz) | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) |
HDMI 2 1 | Yes (4 ports) | Yes (Ports 3 & 4 only support 4K@120Hz) |
VRR | Yes (FreeSync Premium, G-SYNC Compatible, VRR) | Yes (HDMI Forum VRR, G-SYNC Compatible) |
Allm | Yes (Auto Game Mode) | Yes (Auto Low Latency Mode) |
Input Lag | ≈10 ms @ 60Hz; ≈5 ms @ 120Hz; ≈3 ms @ 144Hz | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz |
Audio Channels | 2.1 Channel | 2.0 Channel (Acoustic Multi-Audio) |
Audio Power | 40 W | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) |
Audio Features | Dolby Atmos; Object Tracking Sound Lite (OTS Lite); Q-Symphony; Active Voice Amplifier Pro | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround |
Smart Platform | Samsung Tizen OS (2024) | Google TV (Android 10) |
App Store | Samsung Smart Hub (Tizen); Samsung Gaming Hub | Google Play Store |
Voice Assistants | Alexa Built-in; Bixby; Works with Google Assistant | Google Assistant Built-in; Works with Alexa; Works with Siri |
Casting | Apple AirPlay 2; Multi View; Tap View | Chromecast Built-in; Apple AirPlay 2 |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Optical Audio | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) |
Tuner | ATSC 3.0 (NextGen TV) / Clear QAM | ATSC 3.0 (NextGen TV) / Clear QAM |
Vesa | 300 x 200 mm (55"/65"); 400 x 300 mm (77"); 400 x 400 mm (83") | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") |
Dimensions With Stand | 65": 56.9 x 35.3 x 10.4 in; 77": 67.6 x 41.3 x 11.3 in | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in |
Weight | 65": 49.6 lbs; 77": 88.2 lbs (with stand) | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) |
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Samsung OLED S90D Series (2024)
42" / 48" / 55" / 65" / 77" / 83"
4K (3,840 x 2,160)
QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution
144 Hz native (PC); 120 Hz (Consoles)
NQ4 AI Gen2 Processor
4K AI Upscaling (20 neural networks)
Pros
- Perfect black levels and infinite contrast (all sizes)
- QD-OLED models (55"-77") deliver class-leading color brightness and volume
Cons
- No Dolby Vision support (Samsung remains exclusive to HDR10+)
- Significant performance difference between QD-OLED and WOLED sizes
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
55" / 65" / 75" / 85" / 98"
4K (3840 x 2160)
LED LCD (VA Panel; Full Array Local Dimming)
120 Hz native
Cognitive Processor XR
XR 4K Upscaling (XR Clear Image)
Pros
- Cognitive Processor XR delivers industry-leading upscaling and motion processing
- Significantly brighter than previous models, making HDR highlights pop
Cons
- Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- Viewing angles are narrow (VA panel typical; picture washes out from sides)
Which one is better?
The Samsung OLED S90D Series (2024) is the better buy for most people - its 144Hz refresh rate crushes the Sony's 120Hz.
Who should buy each?
Choose the Samsung OLED S90D Series (2024) if: you game regularly for smooth performance, you want the brightest HDR experience, or you have multiple devices to connect. (144 Hz refresh)
Choose the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) if: you prioritize excellent upscaling for movies, you prefer Dolby Vision support, or you watch in a dim environment. (120 Hz refresh)
Quality Seekers
Higher user rating (4.4★ vs 4★) indicates better overall satisfaction
→ Choose Sony BRAVIA
Perfect black levels Priority
Perfect black levels and infinite contrast (all sizes)
→ Choose Samsung OLED
Cognitive Processor XR Priority
Cognitive Processor XR delivers industry-leading upscaling and motion processing
→ Choose Sony BRAVIA
Conclusion
Samsung OLED S90D Series (2024) and Sony BRAVIA XR X90L Full Array LED 4K TV (2023) are both solid choices. Match the strengths above to your budget and workflow to make the best call.
Bottom line: The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) leads with a 4.4★ rating versus 4★. That said, Samsung OLED S90D Series (2024) could still be the right pick depending on your specific priorities.
Frequently Asked Questions
+Which is better: Samsung OLED S90D Series (2024) or Sony BRAVIA XR X90L Full Array LED 4K TV (2023)?
Samsung OLED S90D Series (2024) is the better choice if you prioritize perfect black levels and infinite contrast (all sizes). Sony BRAVIA XR X90L Full Array LED 4K TV (2023) wins if you value cognitive processor xr delivers industry-leading upscaling and motion processing. Both are rated highly (4★ vs 4.4★), so consider your specific needs and budget.
+What are the main differences between Samsung OLED S90D Series (2024) and Sony BRAVIA XR X90L Full Array LED 4K TV (2023)?
Key differences: Samsung OLED S90D Series (2024) offers perfect black levels and infinite contrast (all sizes), while Sony BRAVIA XR X90L Full Array LED 4K TV (2023) stands out with cognitive processor xr delivers industry-leading upscaling and motion processing. Consider that Samsung OLED S90D Series (2024) no dolby vision support (samsung remains exclusive to hdr10+). Meanwhile, Sony BRAVIA XR X90L Full Array LED 4K TV (2023) only two hdmi 2.1 ports, and one is shared with earc (challenging for users with 2+ consoles and a soundbar). Check the detailed specs table above for a complete comparison.
+What should I prioritize when choosing between these tvs?
Focus on the features that matter most for your daily use. Samsung OLED S90D Series (2024) stands out for perfect black levels and infinite contrast (all sizes) and qd-oled models (55"-77") deliver class-leading color brightness and volume. Sony BRAVIA XR X90L Full Array LED 4K TV (2023) excels at cognitive processor xr delivers industry-leading upscaling and motion processing and significantly brighter than previous models, making hdr highlights pop. Check the spec table above for the complete side-by-side breakdown.
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