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2026 comparison
Updated Jan 16, 2026
|Sources: Amazon, ManufacturerSamsung The Frame LS03D QLED 4K Smart TV (2024) vs Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Samsung The Frame LS03D QLED 4K Smart TV (2024) vs Sony BRAVIA XR X90L Full Array LED 4K TV (2023): which is the right fit? We cover performance, value, and use cases to make the call easier.
Ratings: 4★ vs 4.4★
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Samsung The Frame LS03D QLED 4K Smart TV (2024)
★4
(1,102)•Amazon
Screen Size:43" / 50" / 55" / 65" / 75" / 85"
Resolution:4K (3840 x 2160)
Screen Type:QLED LCD (Edge-lit VA Panel with Matte Display)
Refresh Rate:120 Hz native (55"-85"); 60 Hz native (43"/50")
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
★4.4
(995)•Amazon
Screen Size:55" / 65" / 75" / 85" / 98"
Resolution:4K (3840 x 2160)
Screen Type:LED LCD (VA Panel; Full Array Local Dimming)
Refresh Rate:120 Hz native
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Comparison: Samsung The Frame LS03D QLED 4K Smart TV (2024) vs Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Samsung The Frame LS03D QLED 4K Smart TV (2024)
★4(1,102)Amazon
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
★4.4(995)Amazon
| Criterion | Samsung The Frame LS03D QLED 4K Smart TV (2024) | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) |
|---|---|---|
| Rating | ★4(1,102)Amazon | ★4.4(995)Amazon |
Screen Size | 43" / 50" / 55" / 65" / 75" / 85" | 55" / 65" / 75" / 85" / 98" |
Resolution | 4K (3840 x 2160) | 4K (3840 x 2160) |
Screen Type | QLED LCD (Edge-lit VA Panel with Matte Display) | LED LCD (VA Panel; Full Array Local Dimming) |
Refresh Rate | 120 Hz native (55"-85"); 60 Hz native (43"/50") | 120 Hz native |
Processor | Quantum Processor 4K | Cognitive Processor XR |
Upscaling | 4K AI Upscaling | XR 4K Upscaling (XR Clear Image) |
HDR Formats | HDR10+, HDR10, HLG (No Dolby Vision) | Dolby Vision, HDR10, HLG (No HDR10+) |
Peak Brightness | ≈550-600 nits (SDR/HDR Real Scene) – Designed for art, not high-impact HDR | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K |
Local Dimming | No (Edge-lit with Frame Dimming) | Yes (Full Array Local Dimming; Zone count varies by size) |
Contrast | ≈4,000:1 to 5,000:1 (Native) – Good blacks but no local dimming to improve them further | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED |
Color Gamut | ≈100% Color Volume (Quantum Dot); Pantone Art Validated | ≈90% DCI-P3 (XR Triluminos Pro) |
HDMI Ports | 4x HDMI (via One Connect Box) | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) |
HDMI 2 1 | Yes (Port 4 only, on 55"-85" models); No (43"/50" are HDMI 2.0 only) | Yes (Ports 3 & 4 only support 4K@120Hz) |
VRR | Yes (FreeSync Premium on 55"+; Basic VRR on 43"/50") | Yes (HDMI Forum VRR, G-SYNC Compatible) |
Allm | Yes (Auto Game Mode) | Yes (Auto Low Latency Mode) |
Input Lag | ≈10 ms @ 60Hz; ≈6 ms @ 120Hz (55"+) | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz |
Audio Channels | 2.0.2 Channel | 2.0 Channel (Acoustic Multi-Audio) |
Audio Power | 40 W | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) |
Audio Features | Object Tracking Sound (OTS); Q-Symphony; Dolby Atmos; Adaptive Sound Pro | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround |
Smart Platform | Samsung Tizen OS (2024) | Google TV (Android 10) |
App Store | Samsung Smart Hub; Samsung Gaming Hub; Samsung Art Store (Subscription req.) | Google Play Store |
Voice Assistants | Alexa Built-in; Bixby; Works with Google Assistant | Google Assistant Built-in; Works with Alexa; Works with Siri |
Casting | Apple AirPlay 2; Mobile Mirroring; Tap View | Chromecast Built-in; Apple AirPlay 2 |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Ex-Link (RS-232C) | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) |
Tuner | ATSC 1.0 (Digital) / Clear QAM (No ATSC 3.0) | ATSC 3.0 (NextGen TV) / Clear QAM |
Vesa | 200 x 200 mm (43"/50"); 400 x 300 mm (55"); 400 x 400 mm (65"/75"); 600 x 400 mm (85") | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") |
Dimensions With Stand | Note: Legs sold separately or included depending on retailer. Panel (65"): 57.4 x 32.8 x 1.0 in | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in |
Weight | 43": 19.6 lbs; 50": 26.9 lbs; 55": 37.5 lbs; 65": 50.3 lbs; 75": 78.0 lbs (Panel only) | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) |
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Samsung The Frame LS03D QLED 4K Smart TV (2024)
Rating:★4(1,102)Amazon
Screen Size:43" / 50" / 55" / 65" / 75" / 85"
Resolution:4K (3840 x 2160)
Screen Type:QLED LCD (Edge-lit VA Panel with Matte Display)
Refresh Rate:120 Hz native (55"-85"); 60 Hz native (43"/50")
Processor:Quantum Processor 4K
Upscaling:4K AI Upscaling
HDR Formats:HDR10+, HDR10, HLG (No Dolby Vision)
Peak Brightness:≈550-600 nits (SDR/HDR Real Scene) – Designed for art, not high-impact HDR
Local Dimming:No (Edge-lit with Frame Dimming)
Contrast:≈4,000:1 to 5,000:1 (Native) – Good blacks but no local dimming to improve them further
Color Gamut:≈100% Color Volume (Quantum Dot); Pantone Art Validated
HDMI Ports:4x HDMI (via One Connect Box)
HDMI 2 1:Yes (Port 4 only, on 55"-85" models); No (43"/50" are HDMI 2.0 only)
VRR:Yes (FreeSync Premium on 55"+; Basic VRR on 43"/50")
Allm:Yes (Auto Game Mode)
Input Lag:≈10 ms @ 60Hz; ≈6 ms @ 120Hz (55"+)
Audio Channels:2.0.2 Channel
Audio Power:40 W
Audio Features:Object Tracking Sound (OTS); Q-Symphony; Dolby Atmos; Adaptive Sound Pro
Smart Platform:Samsung Tizen OS (2024)
App Store:Samsung Smart Hub; Samsung Gaming Hub; Samsung Art Store (Subscription req.)
Voice Assistants:Alexa Built-in; Bixby; Works with Google Assistant
Casting:Apple AirPlay 2; Mobile Mirroring; Tap View
Connectivity:Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Ex-Link (RS-232C)
Tuner:ATSC 1.0 (Digital) / Clear QAM (No ATSC 3.0)
Vesa:200 x 200 mm (43"/50"); 400 x 300 mm (55"); 400 x 400 mm (65"/75"); 600 x 400 mm (85")
Dimensions With Stand:Note: Legs sold separately or included depending on retailer. Panel (65"): 57.4 x 32.8 x 1.0 in
Weight:43": 19.6 lbs; 50": 26.9 lbs; 55": 37.5 lbs; 65": 50.3 lbs; 75": 78.0 lbs (Panel only)
✓ Pros:
- • Matte Display technology makes digital art look virtually indistinguishable from canvas
- • Included Slim Fit Wall Mount and One Connect Box allow for a flush, wire-free installation
- • Pantone Validated colors ensure art reproduction is accurate and natural
- • Solid gaming performance on 55"+ models with 120Hz and VRR support
✗ Cons:
- • Lack of local dimming means black levels suffer in dark rooms (edge-lit blooming)
- • Only one HDMI 2.1 port (Port 4) restricts users with multiple high-end consoles
- • Samsung Art Store requires a monthly subscription for full access to artwork
- • No Dolby Vision support and mediocre HDR brightness compared to standard QLEDs
As an Amazon Associate I earn from qualifying purchases.
Check Price on Amazon→
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Rating:★4.4(995)Amazon
Screen Size:55" / 65" / 75" / 85" / 98"
Resolution:4K (3840 x 2160)
Screen Type:LED LCD (VA Panel; Full Array Local Dimming)
Refresh Rate:120 Hz native
Processor:Cognitive Processor XR
Upscaling:XR 4K Upscaling (XR Clear Image)
HDR Formats:Dolby Vision, HDR10, HLG (No HDR10+)
Peak Brightness:≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K
Local Dimming:Yes (Full Array Local Dimming; Zone count varies by size)
Contrast:≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED
Color Gamut:≈90% DCI-P3 (XR Triluminos Pro)
HDMI Ports:4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b)
HDMI 2 1:Yes (Ports 3 & 4 only support 4K@120Hz)
VRR:Yes (HDMI Forum VRR, G-SYNC Compatible)
Allm:Yes (Auto Low Latency Mode)
Input Lag:≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz
Audio Channels:2.0 Channel (Acoustic Multi-Audio)
Audio Power:30 W (10W x 2 Full Range + 5W x 2 Tweeters)
Audio Features:Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround
Smart Platform:Google TV (Android 10)
App Store:Google Play Store
Voice Assistants:Google Assistant Built-in; Works with Alexa; Works with Siri
Casting:Chromecast Built-in; Apple AirPlay 2
Connectivity:Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid)
Tuner:ATSC 3.0 (NextGen TV) / Clear QAM
Vesa:300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98")
Dimensions With Stand:65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in
Weight:65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand)
✓ Pros:
- • Cognitive Processor XR delivers industry-leading upscaling and motion processing
- • Significantly brighter than previous models, making HDR highlights pop
- • Full Array Local Dimming provides deep blacks and minimal blooming for the price
- • Includes ATSC 3.0 tuner for NextGen TV broadcasts (unlike many competitors)
✗ Cons:
- • Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- • Viewing angles are narrow (VA panel typical; picture washes out from sides)
- • Blooming is still noticeable around subtitles or very bright objects in dark scenes
- • Refection handling is decent but struggles with direct sunlight compared to the X93L/X95L
As an Amazon Associate I earn from qualifying purchases.
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Which one is better?
Based on ratings and feature balance, Sony BRAVIA XR X90L Full Array LED 4K TV (2023) has a slight edge for specific features. Samsung The Frame LS03D QLED 4K Smart TV (2024) remains a strong alternative if its strengths match your needs.
Who should buy each?
Expert take:
- Samsung The Frame LS03D QLED 4K Smart TV (2024) suits buyers who need Matte Display technology makes digital art look virtually indistinguishable from canvas, Included Slim Fit Wall Mount and One Connect Box allow for a flush, wire-free installation
- Sony BRAVIA XR X90L Full Array LED 4K TV (2023) suits buyers who want Cognitive Processor XR delivers industry-leading upscaling and motion processing, Significantly brighter than previous models, making HDR highlights pop
Conclusion
We hope this comparison helps you buy with confidence. Both products are dependable; the right one depends on how you will use it.
Frequently Asked Questions
+Which has better value?
Samsung The Frame LS03D QLED 4K Smart TV (2024) excels if you value matte display technology makes digital art look virtually indistinguishable from canvas. Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is better if you prioritize cognitive processor xr delivers industry-leading upscaling and motion processing. Pick based on your budget and daily use.
+Is this an independent review?
Yes. We use affiliate links for monetization, but recommendations are research-driven and unbiased.
+Do newer models exist?
Check release timelines from the manufacturers and compare pricing before you buy. We refresh this page when major updates land.
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