Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs LG OLED evo G4 Series (Gallery Edition, 2024)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs LG OLED evo G4 Series (Gallery Edition, 2024): which is the right fit? We cover performance, value, and use cases to make the call easier.
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

LG OLED evo G4 Series (Gallery Edition, 2024)
Comparison: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs LG OLED evo G4 Series (Gallery Edition, 2024)

Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

LG OLED evo G4 Series (Gallery Edition, 2024)
| Criterion | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) | LG OLED evo G4 Series (Gallery Edition, 2024) |
|---|---|---|
| Rating | ★4.4(995)Amazon | ★4.4(240)Amazon |
Screen Size | 55" / 65" / 75" / 85" / 98" | 55" / 65" / 77" / 83" / 97" |
Resolution | 4K (3840 x 2160) | 4K (3840 x 2160) |
Screen Type | LED LCD (VA Panel; Full Array Local Dimming) | WOLED with Micro Lens Array (MLA) on 55/65/77/83"; Standard WOLED on 97" |
Refresh Rate | 120 Hz native | 144 Hz native (PC); 120 Hz (Consoles) |
Processor | Cognitive Processor XR | α11 AI Processor 4K |
Upscaling | XR 4K Upscaling (XR Clear Image) | AI Super Upscaling 4K (AI Picture Pro) |
HDR Formats | Dolby Vision, HDR10, HLG (No HDR10+) | Dolby Vision, HDR10, HLG (No HDR10+) |
Peak Brightness | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K | ≈1,500 nits (HDR 2% window on MLA models); ≈350-500 nits (SDR Real Scene) |
Local Dimming | Yes (Full Array Local Dimming; Zone count varies by size) | No (Self-illuminating pixels) |
Contrast | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED | Infinite (Perfect Black) |
Color Gamut | ≈90% DCI-P3 (XR Triluminos Pro) | ≈99% DCI-P3 (MLA models) |
HDMI Ports | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) | 4x HDMI 2.1 (All ports support 4K@144Hz) |
HDMI 2 1 | Yes (Ports 3 & 4 only support 4K@120Hz) | Yes (4 ports) |
VRR | Yes (HDMI Forum VRR, G-SYNC Compatible) | Yes (G-SYNC Compatible, FreeSync Premium, HDMI Forum VRR) |
Allm | Yes (Auto Low Latency Mode) | Yes (Auto Low Latency Mode) |
Input Lag | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz | ≈10 ms @ 60Hz; ≈5 ms @ 120Hz; ≈0.1 ms response time |
Audio Channels | 2.0 Channel (Acoustic Multi-Audio) | 4.2 Channel |
Audio Power | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) | 60 W |
Audio Features | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround | Dolby Atmos; DTS:X (Bypass only); AI Sound Pro (Virtual 11.1.2 Up-mix); WiSA Ready (2.1ch) |
Smart Platform | Google TV (Android 10) | webOS 24 |
App Store | Google Play Store | LG Content Store |
Voice Assistants | Google Assistant Built-in; Works with Alexa; Works with Siri | Amazon Alexa Built-in; Works with Google Assistant |
Casting | Chromecast Built-in; Apple AirPlay 2 | Apple AirPlay 2; Chromecast Built-in |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) | Wi-Fi 6E (802.11ax); Bluetooth 5.1; Ethernet (LAN); Optical Audio |
Tuner | ATSC 3.0 (NextGen TV) / Clear QAM | ATSC 1.0 (Digital) / Clear QAM (Note: ATSC 3.0 removed for 2024) |
Vesa | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") | 300 x 200 mm (55"); 300 x 300 mm (65"); 300 x 300 mm (77"); 400 x 400 mm (83"); 600 x 400 mm (97") |
Dimensions With Stand | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in | Note: Stand sold separately for most SKUs. Panel dims (65"): 56.7 x 32.5 x 1.0 in |
Weight | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) | 55": 38.4 lbs; 65": 52.5 lbs; 77": 82.5 lbs; 83": 90.2 lbs (Panel only) |
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
✓ Pros:
- • Cognitive Processor XR delivers industry-leading upscaling and motion processing
- • Significantly brighter than previous models, making HDR highlights pop
- • Full Array Local Dimming provides deep blacks and minimal blooming for the price
- • Includes ATSC 3.0 tuner for NextGen TV broadcasts (unlike many competitors)
✗ Cons:
- • Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- • Viewing angles are narrow (VA panel typical; picture washes out from sides)
- • Blooming is still noticeable around subtitles or very bright objects in dark scenes
- • Refection handling is decent but struggles with direct sunlight compared to the X93L/X95L
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LG OLED evo G4 Series (Gallery Edition, 2024)
✓ Pros:
- • Class-leading brightness with MLA technology (55"-83" models)
- • New α11 AI Processor delivers significant upscaling and processing improvements
- • Full 144Hz support on all four HDMI 2.1 ports for elite PC gaming
- • Includes a 5-year limited panel warranty (uncommon in the industry)
✗ Cons:
- • No ATSC 3.0 tuner (a downgrade from the G3, limiting NextGen TV access)
- • Stand is typically not included in the box (designed for wall mounting)
- • 97-inch model lacks the brightness-boosting MLA tech of smaller sizes
- • No HDR10+ support (LG remains exclusive to Dolby Vision)
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Which one is better?
Based on ratings and feature balance, Sony BRAVIA XR X90L Full Array LED 4K TV (2023) has a slight edge for specific features. LG OLED evo G4 Series (Gallery Edition, 2024) remains a strong alternative if its strengths match your needs.
Who should buy each?
Choose Sony BRAVIA XR X90L Full Array LED 4K TV (2023) if:
- You want Cognitive Processor XR delivers industry-leading upscaling and motion processing, Significantly brighter than previous models, making HDR highlights pop
- Rating: 4.4★ (995 reviews)
Choose LG OLED evo G4 Series (Gallery Edition, 2024) if:
- You prefer Class-leading brightness with MLA technology (55"-83" models), New α11 AI Processor delivers significant upscaling and processing improvements
- Rating: 4.4★ (240 reviews)
Conclusion
With the key differences outlined, the decision should be clearer. Both options deliver quality—choose the one that fits your priorities.
Frequently Asked Questions
+Which has better value?
Sony BRAVIA XR X90L Full Array LED 4K TV (2023) excels if you value cognitive processor xr delivers industry-leading upscaling and motion processing. LG OLED evo G4 Series (Gallery Edition, 2024) is better if you prioritize class-leading brightness with mla technology (55"-83" models). Pick based on your budget and daily use.
+Is this an independent review?
Yes. We use affiliate links for monetization, but recommendations are research-driven and unbiased.
+Do newer models exist?
Check release timelines from the manufacturers and compare pricing before you buy. We refresh this page when major updates land.
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