2026 comparison

Updated Jan 16, 2026

|Sources: Amazon, Manufacturer

Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Samsung OLED S90D Series (2024)

If you are torn between Sony BRAVIA XR X90L Full Array LED 4K TV (2023) and Samsung OLED S90D Series (2024), this breakdown is for you. We compare specs, pros, and cons so you can decide confidently.

Ratings: 4.4★ vs 4★

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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

★4.4

(995)•Amazon

Screen Size:55" / 65" / 75" / 85" / 98"

Resolution:4K (3840 x 2160)

Screen Type:LED LCD (VA Panel; Full Array Local Dimming)

Refresh Rate:120 Hz native

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Samsung OLED S90D Series (2024)

★4

(953)•Amazon

Screen Size:42" / 48" / 55" / 65" / 77" / 83"

Resolution:4K (3,840 x 2,160)

Screen Type:QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution

Refresh Rate:144 Hz native (PC); 120 Hz (Consoles)

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Comparison: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Samsung OLED S90D Series (2024)

Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

★4.4(995)Amazon

Samsung OLED S90D Series (2024)

★4(953)Amazon

Criterion	Sony BRAVIA XR X90L Full Array LED 4K TV (2023)	Samsung OLED S90D Series (2024)
Rating	★4.4(995)Amazon	★4(953)Amazon
Screen Size	55" / 65" / 75" / 85" / 98"	42" / 48" / 55" / 65" / 77" / 83"
Resolution	4K (3840 x 2160)	4K (3,840 x 2,160)
Screen Type	LED LCD (VA Panel; Full Array Local Dimming)	QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution
Refresh Rate	120 Hz native	144 Hz native (PC); 120 Hz (Consoles)
Processor	Cognitive Processor XR	NQ4 AI Gen2 Processor
Upscaling	XR 4K Upscaling (XR Clear Image)	4K AI Upscaling (20 neural networks)
HDR Formats	Dolby Vision, HDR10, HLG (No HDR10+)	OLED HDR+, HDR10+, HLG (No Dolby Vision)
Peak Brightness	≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K	≈1,200 nits (QD-OLED HDR 2% window); ≈700-800 nits (WOLED models) – varies by panel type
Local Dimming	Yes (Full Array Local Dimming; Zone count varies by size)	No (Self-illuminating pixels)
Contrast	≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED	Infinite (Perfect Black)
Color Gamut	≈90% DCI-P3 (XR Triluminos Pro)	≈99% DCI-P3 (QD-OLED models); ≈96-98% DCI-P3 (WOLED models)
HDMI Ports	4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b)	4x HDMI 2.1 (All ports support 4K@144Hz)
HDMI 2 1	Yes (Ports 3 & 4 only support 4K@120Hz)	Yes (4 ports)
VRR	Yes (HDMI Forum VRR, G-SYNC Compatible)	Yes (FreeSync Premium, G-SYNC Compatible, VRR)
Allm	Yes (Auto Low Latency Mode)	Yes (Auto Game Mode)
Input Lag	≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz	≈10 ms @ 60Hz; ≈5 ms @ 120Hz; ≈3 ms @ 144Hz
Audio Channels	2.0 Channel (Acoustic Multi-Audio)	2.1 Channel
Audio Power	30 W (10W x 2 Full Range + 5W x 2 Tweeters)	40 W
Audio Features	Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround	Dolby Atmos; Object Tracking Sound Lite (OTS Lite); Q-Symphony; Active Voice Amplifier Pro
Smart Platform	Google TV (Android 10)	Samsung Tizen OS (2024)
App Store	Google Play Store	Samsung Smart Hub (Tizen); Samsung Gaming Hub
Voice Assistants	Google Assistant Built-in; Works with Alexa; Works with Siri	Alexa Built-in; Bixby; Works with Google Assistant
Casting	Chromecast Built-in; Apple AirPlay 2	Apple AirPlay 2; Multi View; Tap View
Connectivity	Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid)	Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Optical Audio
Tuner	ATSC 3.0 (NextGen TV) / Clear QAM	ATSC 3.0 (NextGen TV) / Clear QAM
Vesa	300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98")	300 x 200 mm (55"/65"); 400 x 300 mm (77"); 400 x 400 mm (83")
Dimensions With Stand	65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in	65": 56.9 x 35.3 x 10.4 in; 77": 67.6 x 41.3 x 11.3 in
Weight	65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand)	65": 49.6 lbs; 77": 88.2 lbs (with stand)
Pros	Cognitive Processor XR delivers industry-leading upscaling and motion processing Significantly brighter than previous models, making HDR highlights pop Full Array Local Dimming provides deep blacks and minimal blooming for the price Includes ATSC 3.0 tuner for NextGen TV broadcasts (unlike many competitors)	Perfect black levels and infinite contrast (all sizes) QD-OLED models (55"-77") deliver class-leading color brightness and volume Full 4K @ 144Hz support on all four HDMI 2.1 ports for PC gamers Excellent reflection handling (especially on glossy QD-OLED panels)
Cons	Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar) Viewing angles are narrow (VA panel typical; picture washes out from sides) Blooming is still noticeable around subtitles or very bright objects in dark scenes Refection handling is decent but struggles with direct sunlight compared to the X93L/X95L	No Dolby Vision support (Samsung remains exclusive to HDR10+) Significant performance difference between QD-OLED and WOLED sizes Tizen OS interface can feel cluttered with ads and recommendations Aggressive ABL (Auto Brightness Limiter) can dim large bright scenes
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

Rating:★4.4(995)Amazon

Screen Size:55" / 65" / 75" / 85" / 98"

Resolution:4K (3840 x 2160)

Screen Type:LED LCD (VA Panel; Full Array Local Dimming)

Refresh Rate:120 Hz native

Processor:Cognitive Processor XR

Upscaling:XR 4K Upscaling (XR Clear Image)

HDR Formats:Dolby Vision, HDR10, HLG (No HDR10+)

Peak Brightness:≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K

Local Dimming:Yes (Full Array Local Dimming; Zone count varies by size)

Contrast:≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED

Color Gamut:≈90% DCI-P3 (XR Triluminos Pro)

HDMI Ports:4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b)

HDMI 2 1:Yes (Ports 3 & 4 only support 4K@120Hz)

VRR:Yes (HDMI Forum VRR, G-SYNC Compatible)

Allm:Yes (Auto Low Latency Mode)

Input Lag:≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz

Audio Channels:2.0 Channel (Acoustic Multi-Audio)

Audio Power:30 W (10W x 2 Full Range + 5W x 2 Tweeters)

Audio Features:Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround

Smart Platform:Google TV (Android 10)

App Store:Google Play Store

Voice Assistants:Google Assistant Built-in; Works with Alexa; Works with Siri

Casting:Chromecast Built-in; Apple AirPlay 2

Connectivity:Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid)

Tuner:ATSC 3.0 (NextGen TV) / Clear QAM

Vesa:300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98")

Dimensions With Stand:65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in

Weight:65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand)

✓ Pros:

• Cognitive Processor XR delivers industry-leading upscaling and motion processing
• Significantly brighter than previous models, making HDR highlights pop
• Full Array Local Dimming provides deep blacks and minimal blooming for the price
• Includes ATSC 3.0 tuner for NextGen TV broadcasts (unlike many competitors)

✗ Cons:

• Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
• Viewing angles are narrow (VA panel typical; picture washes out from sides)
• Blooming is still noticeable around subtitles or very bright objects in dark scenes
• Refection handling is decent but struggles with direct sunlight compared to the X93L/X95L

As an Amazon Associate I earn from qualifying purchases.

Check Price on Amazon→

Samsung OLED S90D Series (2024)

Rating:★4(953)Amazon

Screen Size:42" / 48" / 55" / 65" / 77" / 83"

Resolution:4K (3,840 x 2,160)

Screen Type:QD-OLED (55"/65"/77"); WOLED (42"/48"/83") – US Market standard distribution

Refresh Rate:144 Hz native (PC); 120 Hz (Consoles)

Processor:NQ4 AI Gen2 Processor

Upscaling:4K AI Upscaling (20 neural networks)

HDR Formats:OLED HDR+, HDR10+, HLG (No Dolby Vision)

Peak Brightness:≈1,200 nits (QD-OLED HDR 2% window); ≈700-800 nits (WOLED models) – varies by panel type

Local Dimming:No (Self-illuminating pixels)

Contrast:Infinite (Perfect Black)

Color Gamut:≈99% DCI-P3 (QD-OLED models); ≈96-98% DCI-P3 (WOLED models)

HDMI Ports:4x HDMI 2.1 (All ports support 4K@144Hz)

HDMI 2 1:Yes (4 ports)

VRR:Yes (FreeSync Premium, G-SYNC Compatible, VRR)

Allm:Yes (Auto Game Mode)

Input Lag:≈10 ms @ 60Hz; ≈5 ms @ 120Hz; ≈3 ms @ 144Hz

Audio Channels:2.1 Channel

Audio Power:40 W

Audio Features:Dolby Atmos; Object Tracking Sound Lite (OTS Lite); Q-Symphony; Active Voice Amplifier Pro

Smart Platform:Samsung Tizen OS (2024)

App Store:Samsung Smart Hub (Tizen); Samsung Gaming Hub

Voice Assistants:Alexa Built-in; Bixby; Works with Google Assistant

Casting:Apple AirPlay 2; Multi View; Tap View

Connectivity:Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Optical Audio

Tuner:ATSC 3.0 (NextGen TV) / Clear QAM

Vesa:300 x 200 mm (55"/65"); 400 x 300 mm (77"); 400 x 400 mm (83")

Dimensions With Stand:65": 56.9 x 35.3 x 10.4 in; 77": 67.6 x 41.3 x 11.3 in

Weight:65": 49.6 lbs; 77": 88.2 lbs (with stand)

✓ Pros:

• Perfect black levels and infinite contrast (all sizes)
• QD-OLED models (55"-77") deliver class-leading color brightness and volume
• Full 4K @ 144Hz support on all four HDMI 2.1 ports for PC gamers
• Excellent reflection handling (especially on glossy QD-OLED panels)

✗ Cons:

• No Dolby Vision support (Samsung remains exclusive to HDR10+)
• Significant performance difference between QD-OLED and WOLED sizes
• Tizen OS interface can feel cluttered with ads and recommendations
• Aggressive ABL (Auto Brightness Limiter) can dim large bright scenes

As an Amazon Associate I earn from qualifying purchases.

Check Price on Amazon→

Which one is better?

Overall, Sony BRAVIA XR X90L Full Array LED 4K TV (2023) delivers better satisfaction. Samsung OLED S90D Series (2024) is still a quality option with specific strengths worth considering.

Who should buy each?

For performance and polish: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) (Cognitive Processor XR delivers industry-leading upscaling and motion processing, Significantly brighter than previous models, making HDR highlights pop)

For value or versatility: Samsung OLED S90D Series (2024) (Perfect black levels and infinite contrast (all sizes), QD-OLED models (55"-77") deliver class-leading color brightness and volume)

Conclusion

With the key differences outlined, the decision should be clearer. Both options deliver quality—choose the one that fits your priorities.

Frequently Asked Questions

+Which has better value?

Sony BRAVIA XR X90L Full Array LED 4K TV (2023) excels if you value cognitive processor xr delivers industry-leading upscaling and motion processing. Samsung OLED S90D Series (2024) is better if you prioritize perfect black levels and infinite contrast (all sizes). Pick based on your budget and daily use.

+Is this an independent review?

Yes. We use affiliate links for monetization, but recommendations are research-driven and unbiased.

+Do newer models exist?

Check release timelines from the manufacturers and compare pricing before you buy. We refresh this page when major updates land.

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