Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Samsung The Frame LS03D QLED 4K Smart TV (2024)
The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) takes the edge with its jaw-dropping peak brightness of 1,200 nits, making HDR content come alive. In real-world use, this brightness translates to stunning visuals, especially in well-lit rooms. However, if you're looking for a TV that doubles as a piece of art, the Samsung The Frame LS03D QLED 4K Smart TV (2024) with its Pantone Validated Matte Display is hard to overlook, especially for art lovers. What matters most here is how each TV handles different use cases. The Sony's two HDMI 2.1 ports are impressive for gamers, but the Samsung's single HDMI 2.1 port may limit your options if you have multiple consoles. Meanwhile, the Samsung's audio power of 40W offers a more immersive sound experience, but the Sony's audio quality with Acoustic Multi-Audio excels for movie watching, enhancing dialogue clarity and sound positioning. Key specs: Peak Brightness: 1,200 nits vs 600 nits and HDMI 2.1 Ports: 2 vs 1.
Why compare these? Both the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) and Samsung The Frame LS03D QLED 4K Smart TV (2024) are high-end tvs competing in the same market segment. This makes them direct rivals for buyers looking for high-end features and performance in 2026. Understanding their differences helps you choose the right one for your specific needs.
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Key Differences at a Glance
| Aspect | Sony BRAVIA | Samsung The |
|---|---|---|
| User Rating | ✓4.4★ (995 reviews) | 4.1★ (11,272 reviews) |
| Top Strength | Cognitive Processor XR delivers industry-leading upscaling and motion processing | Matte Display technology makes digital art look virtually indistinguishable from canvas |
| Main Drawback | Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar) | Lack of local dimming means black levels suffer in dark rooms (edge-lit blooming) |
| Market Position | Premium | Premium |
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
55" / 65" / 75" / 85" / 98"
4K (3840 x 2160)
LED LCD (VA Panel; Full Array Local Dimming)
120 Hz native
Samsung The Frame LS03D QLED 4K Smart TV (2024)
43" / 50" / 55" / 65" / 75" / 85"
4K (3840 x 2160)
QLED LCD (Edge-lit VA Panel with Matte Display)
120 Hz native (55"-85"); 60 Hz native (43"/50")
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Samsung The Frame LS03D QLED 4K Smart TV (2024)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Samsung The Frame LS03D QLED 4K Smart TV (2024)
| Criterion | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) | Samsung The Frame LS03D QLED 4K Smart TV (2024) |
|---|---|---|
| Rating | ★4.4(995)Amazon | ★4.1(11,272)Amazon |
Screen Size | 55" / 65" / 75" / 85" / 98" | 43" / 50" / 55" / 65" / 75" / 85" |
Resolution | 4K (3840 x 2160) | 4K (3840 x 2160) |
Screen Type | LED LCD (VA Panel; Full Array Local Dimming) | QLED LCD (Edge-lit VA Panel with Matte Display) |
Refresh Rate | 120 Hz native | 120 Hz native (55"-85"); 60 Hz native (43"/50") |
Processor | Cognitive Processor XR | Quantum Processor 4K |
Upscaling | XR 4K Upscaling (XR Clear Image) | 4K AI Upscaling |
HDR Formats | Dolby Vision, HDR10, HLG (No HDR10+) | HDR10+, HDR10, HLG (No Dolby Vision) |
Peak Brightness | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K | ≈550-600 nits (SDR/HDR Real Scene) – Designed for art, not high-impact HDR |
Local Dimming | Yes (Full Array Local Dimming; Zone count varies by size) | No (Edge-lit with Frame Dimming) |
Contrast | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED | ≈4,000:1 to 5,000:1 (Native) – Good blacks but no local dimming to improve them further |
Color Gamut | ≈90% DCI-P3 (XR Triluminos Pro) | ≈100% Color Volume (Quantum Dot); Pantone Art Validated |
HDMI Ports | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) | 4x HDMI (via One Connect Box) |
HDMI 2 1 | Yes (Ports 3 & 4 only support 4K@120Hz) | Yes (Port 4 only, on 55"-85" models); No (43"/50" are HDMI 2.0 only) |
VRR | Yes (HDMI Forum VRR, G-SYNC Compatible) | Yes (FreeSync Premium on 55"+; Basic VRR on 43"/50") |
Allm | Yes (Auto Low Latency Mode) | Yes (Auto Game Mode) |
Input Lag | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz | ≈10 ms @ 60Hz; ≈6 ms @ 120Hz (55"+) |
Audio Channels | 2.0 Channel (Acoustic Multi-Audio) | 2.0.2 Channel |
Audio Power | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) | 40 W |
Audio Features | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround | Object Tracking Sound (OTS); Q-Symphony; Dolby Atmos; Adaptive Sound Pro |
Smart Platform | Google TV (Android 10) | Samsung Tizen OS (2024) |
App Store | Google Play Store | Samsung Smart Hub; Samsung Gaming Hub; Samsung Art Store (Subscription req.) |
Voice Assistants | Google Assistant Built-in; Works with Alexa; Works with Siri | Alexa Built-in; Bixby; Works with Google Assistant |
Casting | Chromecast Built-in; Apple AirPlay 2 | Apple AirPlay 2; Mobile Mirroring; Tap View |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) | Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Ex-Link (RS-232C) |
Tuner | ATSC 3.0 (NextGen TV) / Clear QAM | ATSC 1.0 (Digital) / Clear QAM (No ATSC 3.0) |
Vesa | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") | 200 x 200 mm (43"/50"); 400 x 300 mm (55"); 400 x 400 mm (65"/75"); 600 x 400 mm (85") |
Dimensions With Stand | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in | Note: Legs sold separately or included depending on retailer. Panel (65"): 57.4 x 32.8 x 1.0 in |
Weight | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) | 43": 19.6 lbs; 50": 26.9 lbs; 55": 37.5 lbs; 65": 50.3 lbs; 75": 78.0 lbs (Panel only) |
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
55" / 65" / 75" / 85" / 98"
4K (3840 x 2160)
LED LCD (VA Panel; Full Array Local Dimming)
120 Hz native
Cognitive Processor XR
XR 4K Upscaling (XR Clear Image)
Pros
- Cognitive Processor XR delivers industry-leading upscaling and motion processing
- Significantly brighter than previous models, making HDR highlights pop
Cons
- Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- Viewing angles are narrow (VA panel typical; picture washes out from sides)
Samsung The Frame LS03D QLED 4K Smart TV (2024)
43" / 50" / 55" / 65" / 75" / 85"
4K (3840 x 2160)
QLED LCD (Edge-lit VA Panel with Matte Display)
120 Hz native (55"-85"); 60 Hz native (43"/50")
Quantum Processor 4K
4K AI Upscaling
Pros
- Matte Display technology makes digital art look virtually indistinguishable from canvas
- Included Slim Fit Wall Mount and One Connect Box allow for a flush, wire-free installation
Cons
- Lack of local dimming means black levels suffer in dark rooms (edge-lit blooming)
- Only one HDMI 2.1 port (Port 4) restricts users with multiple high-end consoles
Which one is better?
The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is the better buy for most people - its peak brightness of 1,200 nits crushes the Samsung's 600 nits.
Who should buy each?
Choose the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) if: you want stunning HDR performance with a peak brightness of 1,200 nits, you play games on multiple consoles, or you watch movies often.
Choose the Samsung The Frame LS03D QLED 4K Smart TV (2024) if: you appreciate art and want a TV that doubles as a canvas, you prefer a cleaner, wire-free design, or you need superior sound quality for your setup.
Quality Seekers
Higher user rating (4.4★ vs 4.1★) indicates better overall satisfaction
→ Choose Sony BRAVIA
Safe Choice Buyers
More widely tested with 11,272 reviews vs 995
→ Choose Samsung The
Cognitive Processor XR Priority
Cognitive Processor XR delivers industry-leading upscaling and motion processing
→ Choose Sony BRAVIA
Matte Display technology Priority
Matte Display technology makes digital art look virtually indistinguishable from canvas
→ Choose Samsung The
Conclusion
We hope this comparison helps you buy with confidence. Both products are dependable; the right one depends on how you will use it.
Bottom line: The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) edges ahead with a 4.4★ rating compared to 4.1★. However, Samsung The Frame LS03D QLED 4K Smart TV (2024) remains a strong contender if its strengths align better with your needs.
Frequently Asked Questions
+Which is better: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) or Samsung The Frame LS03D QLED 4K Smart TV (2024)?
Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is the better choice if you prioritize cognitive processor xr delivers industry-leading upscaling and motion processing. Samsung The Frame LS03D QLED 4K Smart TV (2024) wins if you value matte display technology makes digital art look virtually indistinguishable from canvas. Both are rated highly (4.4★ vs 4.1★), so consider your specific needs and budget.
+What are the main differences between Sony BRAVIA XR X90L Full Array LED 4K TV (2023) and Samsung The Frame LS03D QLED 4K Smart TV (2024)?
Key differences: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) offers cognitive processor xr delivers industry-leading upscaling and motion processing, while Samsung The Frame LS03D QLED 4K Smart TV (2024) stands out with matte display technology makes digital art look virtually indistinguishable from canvas. Consider that Sony BRAVIA XR X90L Full Array LED 4K TV (2023) only two hdmi 2.1 ports, and one is shared with earc (challenging for users with 2+ consoles and a soundbar). Meanwhile, Samsung The Frame LS03D QLED 4K Smart TV (2024) lack of local dimming means black levels suffer in dark rooms (edge-lit blooming). Check the detailed specs table above for a complete comparison.
+Where can US buyers get the best price?
For US buyers, Amazon typically offers competitive pricing with Prime shipping, easy returns, and reliable warranty support. We recommend comparing prices on both products using our affiliate links above—prices fluctuate regularly, and you may find sales or deals.
+Is this comparison up to date?
Yes, this comparison is current for 2026. We regularly verify specs, ratings, and availability. Last verified: January 27, 2026. PageBen uses affiliate links for monetization, but our recommendations are research-driven and independent.
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