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2026 comparison
Updated Jan 7, 2026
|Sources: Amazon, ManufacturerSony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Samsung The Frame LS03D QLED 4K Smart TV (2024)
The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) outshines the Samsung The Frame LS03D QLED 4K Smart TV (2024) in brightness with a peak of 1,200 nits compared to 600 nits. This makes a huge difference for HDR content, where vibrant highlights truly pop and deliver an immersive viewing experience. The Samsung's unique Matte Display technology makes art look incredibly realistic, which is a game-changer for those who appreciate aesthetics. In practical terms, the Sony's superior brightness is crucial for movie nights, while the Samsung excels in display design, making it perfect for homes where art and decor matter most.
📺 Brightness: 1,200 nits vs 600 nits🔌 HDMI 2.1 Ports: 2 vs 1🔊 Audio Power: 30W vs 40W
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
★4.4
(995)•Amazon
Screen Size:55" / 65" / 75" / 85" / 98"
Resolution:4K (3840 x 2160)
Screen Type:LED LCD (VA Panel; Full Array Local Dimming)
Refresh Rate:120 Hz native
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Samsung The Frame LS03D QLED 4K Smart TV (2024)
★4
(1,102)•Amazon
Screen Size:43" / 50" / 55" / 65" / 75" / 85"
Resolution:4K (3840 x 2160)
Screen Type:QLED LCD (Edge-lit VA Panel with Matte Display)
Refresh Rate:120 Hz native (55"-85"); 60 Hz native (43"/50")
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Key spec differences
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
Winner= clear advantage
Spec
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Samsung The Frame LS03D QLED 4K Smart TV (2024)
Display1 specs
Refresh Rate
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
120 Hz native
Samsung The Frame LS03D QLED 4K Smart TV (2024)
120 Hz native (55"-85"); 60 Hz native (43"/50")
Design1 specs
Weight
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand)
Samsung The Frame LS03D QLED 4K Smart TV (2024)
43": 19.6 lbs; 50": 26.9 lbs; 55": 37.5 lbs; 65": 50.3 lbs; 75": 78.0 lbs (Panel only)
Connectivity1 specs
Connectivity
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid)
Samsung The Frame LS03D QLED 4K Smart TV (2024)
Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Ex-Link (RS-232C)
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Samsung The Frame LS03D QLED 4K Smart TV (2024)
Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
★4.4(995)Amazon
Samsung The Frame LS03D QLED 4K Smart TV (2024)
★4(1,102)Amazon
| Criterion | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) | Samsung The Frame LS03D QLED 4K Smart TV (2024) |
|---|---|---|
| Rating | ★4.4(995)Amazon | ★4(1,102)Amazon |
Screen Size | 55" / 65" / 75" / 85" / 98" | 43" / 50" / 55" / 65" / 75" / 85" |
Resolution | 4K (3840 x 2160) | 4K (3840 x 2160) |
Screen Type | LED LCD (VA Panel; Full Array Local Dimming) | QLED LCD (Edge-lit VA Panel with Matte Display) |
Refresh Rate | 120 Hz native | 120 Hz native (55"-85"); 60 Hz native (43"/50") |
Processor | Cognitive Processor XR | Quantum Processor 4K |
Upscaling | XR 4K Upscaling (XR Clear Image) | 4K AI Upscaling |
HDR Formats | Dolby Vision, HDR10, HLG (No HDR10+) | HDR10+, HDR10, HLG (No Dolby Vision) |
Peak Brightness | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K | ≈550-600 nits (SDR/HDR Real Scene) – Designed for art, not high-impact HDR |
Local Dimming | Yes (Full Array Local Dimming; Zone count varies by size) | No (Edge-lit with Frame Dimming) |
Contrast | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED | ≈4,000:1 to 5,000:1 (Native) – Good blacks but no local dimming to improve them further |
Color Gamut | ≈90% DCI-P3 (XR Triluminos Pro) | ≈100% Color Volume (Quantum Dot); Pantone Art Validated |
HDMI Ports | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) | 4x HDMI (via One Connect Box) |
HDMI 2 1 | Yes (Ports 3 & 4 only support 4K@120Hz) | Yes (Port 4 only, on 55"-85" models); No (43"/50" are HDMI 2.0 only) |
VRR | Yes (HDMI Forum VRR, G-SYNC Compatible) | Yes (FreeSync Premium on 55"+; Basic VRR on 43"/50") |
Allm | Yes (Auto Low Latency Mode) | Yes (Auto Game Mode) |
Input Lag | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz | ≈10 ms @ 60Hz; ≈6 ms @ 120Hz (55"+) |
Audio Channels | 2.0 Channel (Acoustic Multi-Audio) | 2.0.2 Channel |
Audio Power | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) | 40 W |
Audio Features | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround | Object Tracking Sound (OTS); Q-Symphony; Dolby Atmos; Adaptive Sound Pro |
Smart Platform | Google TV (Android 10) | Samsung Tizen OS (2024) |
App Store | Google Play Store | Samsung Smart Hub; Samsung Gaming Hub; Samsung Art Store (Subscription req.) |
Voice Assistants | Google Assistant Built-in; Works with Alexa; Works with Siri | Alexa Built-in; Bixby; Works with Google Assistant |
Casting | Chromecast Built-in; Apple AirPlay 2 | Apple AirPlay 2; Mobile Mirroring; Tap View |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) | Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Ex-Link (RS-232C) |
Tuner | ATSC 3.0 (NextGen TV) / Clear QAM | ATSC 1.0 (Digital) / Clear QAM (No ATSC 3.0) |
Vesa | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") | 200 x 200 mm (43"/50"); 400 x 300 mm (55"); 400 x 400 mm (65"/75"); 600 x 400 mm (85") |
Dimensions With Stand | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in | Note: Legs sold separately or included depending on retailer. Panel (65"): 57.4 x 32.8 x 1.0 in |
Weight | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) | 43": 19.6 lbs; 50": 26.9 lbs; 55": 37.5 lbs; 65": 50.3 lbs; 75": 78.0 lbs (Panel only) |
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
Rating:★4.4(995)Amazon
Screen Size:55" / 65" / 75" / 85" / 98"
Resolution:4K (3840 x 2160)
Screen Type:LED LCD (VA Panel; Full Array Local Dimming)
Refresh Rate:120 Hz native
Processor:Cognitive Processor XR
Upscaling:XR 4K Upscaling (XR Clear Image)
HDR Formats:Dolby Vision, HDR10, HLG (No HDR10+)
Peak Brightness:≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K
Local Dimming:Yes (Full Array Local Dimming; Zone count varies by size)
Contrast:≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED
Color Gamut:≈90% DCI-P3 (XR Triluminos Pro)
HDMI Ports:4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b)
HDMI 2 1:Yes (Ports 3 & 4 only support 4K@120Hz)
VRR:Yes (HDMI Forum VRR, G-SYNC Compatible)
Allm:Yes (Auto Low Latency Mode)
Input Lag:≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz
Audio Channels:2.0 Channel (Acoustic Multi-Audio)
Audio Power:30 W (10W x 2 Full Range + 5W x 2 Tweeters)
Audio Features:Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround
Smart Platform:Google TV (Android 10)
App Store:Google Play Store
Voice Assistants:Google Assistant Built-in; Works with Alexa; Works with Siri
Casting:Chromecast Built-in; Apple AirPlay 2
Connectivity:Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid)
Tuner:ATSC 3.0 (NextGen TV) / Clear QAM
Vesa:300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98")
Dimensions With Stand:65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in
Weight:65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand)
✓ Pros:
- • Cognitive Processor XR delivers industry-leading upscaling and motion processing
- • Significantly brighter than previous models, making HDR highlights pop
- • Full Array Local Dimming provides deep blacks and minimal blooming for the price
- • Includes ATSC 3.0 tuner for NextGen TV broadcasts (unlike many competitors)
✗ Cons:
- • Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- • Viewing angles are narrow (VA panel typical; picture washes out from sides)
- • Blooming is still noticeable around subtitles or very bright objects in dark scenes
- • Refection handling is decent but struggles with direct sunlight compared to the X93L/X95L
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Samsung The Frame LS03D QLED 4K Smart TV (2024)
Rating:★4(1,102)Amazon
Screen Size:43" / 50" / 55" / 65" / 75" / 85"
Resolution:4K (3840 x 2160)
Screen Type:QLED LCD (Edge-lit VA Panel with Matte Display)
Refresh Rate:120 Hz native (55"-85"); 60 Hz native (43"/50")
Processor:Quantum Processor 4K
Upscaling:4K AI Upscaling
HDR Formats:HDR10+, HDR10, HLG (No Dolby Vision)
Peak Brightness:≈550-600 nits (SDR/HDR Real Scene) – Designed for art, not high-impact HDR
Local Dimming:No (Edge-lit with Frame Dimming)
Contrast:≈4,000:1 to 5,000:1 (Native) – Good blacks but no local dimming to improve them further
Color Gamut:≈100% Color Volume (Quantum Dot); Pantone Art Validated
HDMI Ports:4x HDMI (via One Connect Box)
HDMI 2 1:Yes (Port 4 only, on 55"-85" models); No (43"/50" are HDMI 2.0 only)
VRR:Yes (FreeSync Premium on 55"+; Basic VRR on 43"/50")
Allm:Yes (Auto Game Mode)
Input Lag:≈10 ms @ 60Hz; ≈6 ms @ 120Hz (55"+)
Audio Channels:2.0.2 Channel
Audio Power:40 W
Audio Features:Object Tracking Sound (OTS); Q-Symphony; Dolby Atmos; Adaptive Sound Pro
Smart Platform:Samsung Tizen OS (2024)
App Store:Samsung Smart Hub; Samsung Gaming Hub; Samsung Art Store (Subscription req.)
Voice Assistants:Alexa Built-in; Bixby; Works with Google Assistant
Casting:Apple AirPlay 2; Mobile Mirroring; Tap View
Connectivity:Wi-Fi 5 (802.11ac); Bluetooth 5.2; Ethernet (LAN); Ex-Link (RS-232C)
Tuner:ATSC 1.0 (Digital) / Clear QAM (No ATSC 3.0)
Vesa:200 x 200 mm (43"/50"); 400 x 300 mm (55"); 400 x 400 mm (65"/75"); 600 x 400 mm (85")
Dimensions With Stand:Note: Legs sold separately or included depending on retailer. Panel (65"): 57.4 x 32.8 x 1.0 in
Weight:43": 19.6 lbs; 50": 26.9 lbs; 55": 37.5 lbs; 65": 50.3 lbs; 75": 78.0 lbs (Panel only)
✓ Pros:
- • Matte Display technology makes digital art look virtually indistinguishable from canvas
- • Included Slim Fit Wall Mount and One Connect Box allow for a flush, wire-free installation
- • Pantone Validated colors ensure art reproduction is accurate and natural
- • Solid gaming performance on 55"+ models with 120Hz and VRR support
✗ Cons:
- • Lack of local dimming means black levels suffer in dark rooms (edge-lit blooming)
- • Only one HDMI 2.1 port (Port 4) restricts users with multiple high-end consoles
- • Samsung Art Store requires a monthly subscription for full access to artwork
- • No Dolby Vision support and mediocre HDR brightness compared to standard QLEDs
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Which one is better?
The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is the better buy for most people - its brightness of 1,200 nits crushes the Samsung's 600 nits. That said, grab the Samsung if you want an art piece that doubles as a TV - it's visually stunning and perfect for displaying digital art.
Who should buy each?
Choose the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) if: you love cinematic experiences with bright HDR, want advanced upscaling for older content, or need multiple HDMI 2.1 ports for gaming.
Choose the Samsung The Frame LS03D QLED 4K Smart TV (2024) if: you want a TV that blends seamlessly with your home decor, appreciate high-quality color reproduction for art, or prefer a unique design that acts as a statement piece.
Conclusion
There is no wrong answer here. Focus on the features you will use daily and pick the model that aligns with them.
Frequently Asked Questions
+Which has better value?
Sony BRAVIA XR X90L Full Array LED 4K TV (2023) excels if you value cognitive processor xr delivers industry-leading upscaling and motion processing. Samsung The Frame LS03D QLED 4K Smart TV (2024) is better if you prioritize matte display technology makes digital art look virtually indistinguishable from canvas. Pick based on your budget and daily use.
+Is this an independent review?
Yes. We use affiliate links for monetization, but recommendations are research-driven and unbiased.
+Do newer models exist?
Check release timelines from the manufacturers and compare pricing before you buy. We refresh this page when major updates land.
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