Apple AirPods Max (USB-C) vs JBL Live 770NC
The Apple AirPods Max (USB-C) is the flagship option here,. Here's the key difference: the AirPods Max has 9 microphones for superior noise cancellation and voice clarity, making it ideal for calls and immersive audio experiences. Meanwhile, the JBL Live 770NC is lightweight at 9.03 oz, perfect for extended listening sessions without discomfort, despite its fewer mics. Your choice will depend on whether you prioritize cutting-edge audio features or marathon listening sessions.
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Apple AirPods Max (USB-C)

JBL Live 770NC
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Apple AirPods Max (USB-C) vs JBL Live 770NC

Apple AirPods Max (USB-C)

JBL Live 770NC
| Criterion | Apple AirPods Max (USB-C) | JBL Live 770NC |
|---|---|---|
| Rating | ★4.6(3,079)Amazon | ★4.6(1,519)Amazon |
Form Factor | Over-ear (closed-back) | Over-ear (closed-back) |
Connectivity | Bluetooth 5.0; USB-C (charging + lossless wired audio) | Bluetooth 5.3 + 3.5mm AUX (wired) |
Bluetooth Version | 5.0 | Bluetooth 5.3 (LE Audio ready via OTA update) |
Codecs | AAC, SBC (Wireless); ALAC (Wired via USB-C) | SBC, AAC (LC3 ready via future update) |
ANC | Yes (Pro-level Active Noise Cancellation) | Yes (True Adaptive Noise Cancelling with 4 noise-sensing mics) |
Transparency | Yes (Transparency mode) | Yes (Smart Ambient / TalkThru) |
Drivers | 40mm Apple-designed dynamic driver | 40mm Dynamic Drivers (JBL Signature Sound) |
Frequency Response | Not officially specified | 20 Hz – 20,000 Hz (Wireless) / 20 Hz – 40,000 Hz (Wired) |
Microphones | 9 mics (8 for ANC, 3 for voice pickup - 2 shared) | 2 Beamforming Microphones for calls (Wind-noise reduction) |
Battery Life | Up to 20 h (with ANC/Spatial Audio) | Up to 65 hours (ANC off) / Up to 50 hours (ANC on) |
Battery Life | N/A (Smart Case preserves battery, does not charge) | N/A (No charging case) |
Charging | USB-C | USB-C; Full charge in 3 hours; 5 min charge = 4 hours playback |
Multipoint | Automatic Switching (Apple ecosystem only) | Yes (Multi-point connection for 2 devices) |
Low Latency Mode | Ultra-low latency via USB-C (wired) | Yes (Video Mode available via JBL Headphones App) |
Wired Mode | Yes (Lossless digital audio via USB-C cable) | Yes (Detachable 3.5mm audio cable included; Microphone DOES NOT work in wired mode) |
Water Resistance | None | No (No IP rating stated) |
Weight | 0.85 lb (385 g) | 9.03 oz (256 g) |
Controls | Digital Crown (volume/control), Noise Control button | Physical Buttons (Volume, Power, Bluetooth) + Touch Control on earcup (Voice Assistant, ANC) |
App Eq | iOS Settings (Headphone Accommodations) | JBL Headphones App (Personi-Fi 2.0, Parametric EQ, Spatial Sound) |
Extras | Personalized Spatial Audio; Find My support; Smart Case (low power mode) | JBL Spatial Sound; Auto Play/Pause; Google Finder support; Comfort-fit fabric headband |
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Apple AirPods Max (USB-C)
✓ Pros:
- • Seamless switching and integration within Apple ecosystem
- • Class-leading ANC and Transparency modes
- • Native Lossless Audio support via USB-C cable
- • Premium build quality with breathable mesh canopy
✗ Cons:
- • Heavier than most competitors (385g)
- • Smart Case offers minimal physical protection
- • Retains older H1 chip (misses Adaptive Audio/Conversation Awareness)
- • Expensive MSRP ($549) unchanged
- • No official water resistance rating
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JBL Live 770NC
✓ Pros:
- • Excellent battery life (up to 65 hours) minimizes charging frequency
- • Personi-Fi 2.0 adapts the sound profile to your specific hearing capabilities
- • True Adaptive ANC effectively adjusts to changing environments automatically
- • Lightweight design with a fabric headband ensures comfort for long sessions
- • Supports Bluetooth Multipoint for seamless switching between phone and laptop
✗ Cons:
- • Microphone functionality is disabled when using the wired connection
- • Lacks high-bitrate codecs like LDAC or aptX at launch
- • No official water resistance (IP) rating makes them unsuitable for heavy workouts
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Which one is better?
Grab the Apple AirPods Max (USB-C) if you crave unmatched audio quality and seamless integration with the Apple ecosystem.
Who should buy each?
Choose the Apple AirPods Max (USB-C) if: you value top-notch noise cancellation, seamless Apple device integration, or you need lossless audio through USB-C. (13.58 oz weight)
Choose the JBL Live 770NC if: you prioritize extended battery life with up to 65 hours, want personalized sound profiles, or need a lighter option for long listening sessions.
Conclusion
There is no wrong answer here. Focus on the features you will use daily and pick the model that aligns with them.
Frequently Asked Questions
+Which has better value?
Apple AirPods Max (USB-C) excels if you value seamless switching and integration within apple ecosystem. JBL Live 770NC is better if you prioritize excellent battery life (up to 65 hours) minimizes charging frequency. Pick based on your budget and daily use.
+Is this an independent review?
Yes. We use affiliate links for monetization, but recommendations are research-driven and unbiased.
+Do newer models exist?
Check release timelines from the manufacturers and compare pricing before you buy. We refresh this page when major updates land.
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