Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Amazon Fire TV Omni QLED Series 4K TV (2022)
Looking for a new TV? The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) stands out as the premium option with its stunning 1200 nits peak brightness, making HDR content truly pop. In real-world use, the Sony's 120Hz refresh rate gives it a serious edge in motion clarity for gaming and sports, while the Fire TV's 60Hz refresh rate can feel sluggish in fast-paced scenes. If you want vibrant colors and smooth performance, the Sony is definitely worth considering in 2026 and beyond for immersive viewing experiences.
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

Amazon Fire TV Omni QLED Series 4K TV (2022)
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Amazon Fire TV Omni QLED Series 4K TV (2022)

Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

Amazon Fire TV Omni QLED Series 4K TV (2022)
| Criterion | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) | Amazon Fire TV Omni QLED Series 4K TV (2022) |
|---|---|---|
| Rating | ★4.4(995)Amazon | ★4(5,759)Amazon |
Screen Size | 55" / 65" / 75" / 85" / 98" | 43" / 50" / 55" / 65" / 75" |
Resolution | 4K (3840 x 2160) | 4K (3840 x 2160) |
Screen Type | LED LCD (VA Panel; Full Array Local Dimming) | QLED LCD (VA Panel with Quantum Dot) |
Refresh Rate | 120 Hz native | 60 Hz native |
Processor | Cognitive Processor XR | Quad-core MediaTek MT9020 (varies slightly by size) |
Upscaling | XR 4K Upscaling (XR Clear Image) | Standard 4K Upscaling |
HDR Formats | Dolby Vision, HDR10, HLG (No HDR10+) | Dolby Vision IQ, HDR10+ Adaptive, HDR10, HLG |
Peak Brightness | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K | ≈500-530 nits (SDR Real Scene); ≈500 nits (HDR Real Scene) – Good for the price, but not 'bright' by premium standards |
Local Dimming | Yes (Full Array Local Dimming; Zone count varies by size) | Yes (Full Array Local Dimming; 80 zones on 65"; 96 zones on 75") |
Contrast | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED | ≈50,000:1 to 118,000:1 (with Local Dimming enabled) – Excellent black levels for the class |
Color Gamut | ≈90% DCI-P3 (XR Triluminos Pro) | ≈94-96% DCI-P3 (Quantum Dot) |
HDMI Ports | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) | 4x HDMI (3x HDMI 2.0; 1x HDMI 2.1 eARC) |
HDMI 2 1 | Yes (Ports 3 & 4 only support 4K@120Hz) | Partial (Port 4 is eARC with VRR/ALLM, but bandwidth is limited to HDMI 2.0 / 60Hz) |
VRR | Yes (HDMI Forum VRR, G-SYNC Compatible) | Yes (48-60Hz range; HDMI Forum VRR) |
Allm | Yes (Auto Low Latency Mode) | Yes (Auto Low Latency Mode) |
Input Lag | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz | ≈10 ms @ 4K 60Hz (Game Mode) |
Audio Channels | 2.0 Channel (Acoustic Multi-Audio) | 2.0 Channel |
Audio Power | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) | 24 W (12W x 2) – typical for 65"/75" models |
Audio Features | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround | Dolby Digital Plus; Dolby Atmos (Passthrough); Dialogue Enhancer |
Smart Platform | Google TV (Android 10) | Fire TV OS |
App Store | Google Play Store | Amazon Appstore |
Voice Assistants | Google Assistant Built-in; Works with Alexa; Works with Siri | Amazon Alexa Built-in (Hands-free with far-field mics) |
Casting | Chromecast Built-in; Apple AirPlay 2 | Apple AirPlay 2; Miracast (No Chromecast built-in) |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) | Wi-Fi 5 (802.11ac); Bluetooth 5.0; Ethernet (LAN); Optical Audio; IR Emitter port |
Tuner | ATSC 3.0 (NextGen TV) / Clear QAM | ATSC 1.0 (Digital) / Clear QAM (No NextGen TV) |
Vesa | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") | 300 x 300 mm (50"/55"); 400 x 300 mm (65"); 400 x 400 mm (75") |
Dimensions With Stand | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in | 65": 57.1 x 36.5 x 14.0 in; 75": 66.0 x 40.2 x 14.1 in |
Weight | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) | 65": 45.4 lbs; 75": 74.3 lbs (without stand) |
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
✓ Pros:
- • Cognitive Processor XR delivers industry-leading upscaling and motion processing
- • Significantly brighter than previous models, making HDR highlights pop
- • Full Array Local Dimming provides deep blacks and minimal blooming for the price
- • Includes ATSC 3.0 tuner for NextGen TV broadcasts (unlike many competitors)
✗ Cons:
- • Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- • Viewing angles are narrow (VA panel typical; picture washes out from sides)
- • Blooming is still noticeable around subtitles or very bright objects in dark scenes
- • Refection handling is decent but struggles with direct sunlight compared to the X93L/X95L
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Amazon Fire TV Omni QLED Series 4K TV (2022)
✓ Pros:
- • Ambient Experience transforms the black screen into helpful widgets or art (requires presence)
- • Full Array Local Dimming provides impressive contrast and black uniformity for a budget TV
- • Hands-free Alexa is built directly into the TV bezel (no remote needed)
- • Supports all major HDR formats (Dolby Vision IQ and HDR10+ Adaptive)
✗ Cons:
- • Limited to 60Hz refresh rate (no high-framerate gaming support)
- • Peak brightness (~500 nits) struggles to make HDR highlights truly pop
- • Viewing angles are narrow (picture degrades when viewed from the side)
- • Fire TV OS interface is heavily laden with ads and Amazon content promotion
As an Amazon Associate I earn from qualifying purchases.
Which one is better?
The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is the better buy for most people - its 1200 nits peak brightness crushes the Amazon Fire TV Omni QLED Series 4K TV (2022).
Who should buy each?
Choose the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) if: you want the best HDR experience with vibrant colors, you enjoy gaming with minimal input lag, or you watch a lot of action-packed movies. (120 Hz refresh)
Choose the Amazon Fire TV Omni QLED Series 4K TV (2022) if: you want a budget-friendly option, you primarily stream content, or you prefer hands-free Alexa control. (60 Hz refresh)
Conclusion
We hope this comparison helps you buy with confidence. Both products are dependable; the right one depends on how you will use it.
Frequently Asked Questions
+Which has better value?
Sony BRAVIA XR X90L Full Array LED 4K TV (2023) excels if you value cognitive processor xr delivers industry-leading upscaling and motion processing. Amazon Fire TV Omni QLED Series 4K TV (2022) is better if you prioritize ambient experience transforms the black screen into helpful widgets or art (requires presence). Pick based on your budget and daily use.
+Is this an independent review?
Yes. We use affiliate links for monetization, but recommendations are research-driven and unbiased.
+Do newer models exist?
Check release timelines from the manufacturers and compare pricing before you buy. We refresh this page when major updates land.
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