Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Hisense U8N Mini-LED ULED 4K Google TV (2024)
The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is the premium option here, delivering impressive brightness and processing power. However, the Hisense U8N Mini-LED ULED 4K Google TV (2024) changes the game with its jaw-dropping peak brightness of over 3000 nits, making it a standout for HDR content. In real-world use, the Sony's 1200 nits peak brightness shines in dark rooms, but the Hisense's 3000+ nits crushes glare, ideal for bright environments. If you often enjoy movies or games in well-lit rooms, the Hisense might be the smarter buy for you. Key specs: Refresh: 120 Hz vs 144 Hz and Brightness: 1200 nits vs 3000+ nits.
Why compare these? Both the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) and Hisense U8N Mini-LED ULED 4K Google TV (2024) are high-end tvs competing in the same market segment. This makes them direct rivals for buyers looking for high-end features and performance in 2026. Understanding their differences helps you choose the right one for your specific needs.
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Key Differences at a Glance
| Aspect | Sony BRAVIA | Hisense U8N |
|---|---|---|
| User Rating | ✓4.4★ (995 reviews) | 4.2★ (924 reviews) |
| Top Strength | Cognitive Processor XR delivers industry-leading upscaling and motion processing | Incredible HDR peak brightness (3,000+ nits) crushes glare and makes highlights visually stunning |
| Main Drawback | Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar) | The 75-inch model's ADS panel has significantly lower contrast than the other sizes |
| Market Position | Premium | Premium |

Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
55" / 65" / 75" / 85" / 98"
4K (3840 x 2160)
LED LCD (VA Panel; Full Array Local Dimming)
120 Hz native

Hisense U8N Mini-LED ULED 4K Google TV (2024)
55" / 65" / 75" / 85" / 100"
4K (3840 x 2160)
Mini-LED with Quantum Dot; VA Panel (55"/65"/85"/100"); ADS Pro Panel (75" only)
144 Hz native (VRR from 48Hz-144Hz)
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Hisense U8N Mini-LED ULED 4K Google TV (2024)

Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

Hisense U8N Mini-LED ULED 4K Google TV (2024)
| Criterion | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) | Hisense U8N Mini-LED ULED 4K Google TV (2024) |
|---|---|---|
| Rating | ★4.4(995)Amazon | ★4.2(924)Amazon |
Screen Size | 55" / 65" / 75" / 85" / 98" | 55" / 65" / 75" / 85" / 100" |
Resolution | 4K (3840 x 2160) | 4K (3840 x 2160) |
Screen Type | LED LCD (VA Panel; Full Array Local Dimming) | Mini-LED with Quantum Dot; VA Panel (55"/65"/85"/100"); ADS Pro Panel (75" only) |
Refresh Rate | 120 Hz native | 144 Hz native (VRR from 48Hz-144Hz) |
Processor | Cognitive Processor XR | Hi-View Engine PRO |
Upscaling | XR 4K Upscaling (XR Clear Image) | 4K Upscaling (AI-powered) |
HDR Formats | Dolby Vision, HDR10, HLG (No HDR10+) | Dolby Vision IQ, HDR10+, HDR10, HLG |
Peak Brightness | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K | ≈3,000+ nits (HDR Peak 10% Window); ≈850-900 nits (SDR Real Scene) – Class-leading brightness |
Local Dimming | Yes (Full Array Local Dimming; Zone count varies by size) | Yes (Full Array Local Dimming Pro; up to 2,000+ zones depending on size) |
Contrast | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED | ≈280,000:1 (with Local Dimming on VA models); 75" ADS model will have lower native contrast but wider angles |
Color Gamut | ≈90% DCI-P3 (XR Triluminos Pro) | ≈96% DCI-P3 (Quantum Dot Color) |
HDMI Ports | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0) |
HDMI 2 1 | Yes (Ports 3 & 4 only support 4K@120Hz) | Yes (Ports 3 & 4 support 4K@144Hz; Port 3 is eARC) |
VRR | Yes (HDMI Forum VRR, G-SYNC Compatible) | Yes (FreeSync Premium Pro, G-SYNC Compatible, HDMI Forum VRR) |
Allm | Yes (Auto Low Latency Mode) | Yes (Auto Low Latency Mode) |
Input Lag | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz | ≈14 ms @ 60Hz; ≈6 ms @ 120Hz |
Audio Channels | 2.0 Channel (Acoustic Multi-Audio) | 2.1.2 Channel (Multi-Channel Audio) |
Audio Power | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) | 50 W (2x 15W Main + 20W Subwoofer + 2x 5W Up-firing) |
Audio Features | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround | Dolby Atmos; DTS:X; WiSA Ready; IMAX Enhanced |
Smart Platform | Google TV (Android 10) | Google TV (Android 12) |
App Store | Google Play Store | Google Play Store |
Voice Assistants | Google Assistant Built-in; Works with Alexa; Works with Siri | Google Assistant (Hands-free); Works with Alexa |
Casting | Chromecast Built-in; Apple AirPlay 2 | Chromecast Built-in; Apple AirPlay 2 |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) | Wi-Fi 6E (802.11ax); Bluetooth 5.3; Ethernet (LAN); Digital Audio Output (Optical) |
Tuner | ATSC 3.0 (NextGen TV) / Clear QAM | ATSC 3.0 (NextGen TV) / Clear QAM |
Vesa | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") | 400 x 300 mm (55"); 400 x 400 mm (65"); 600 x 400 mm (75"/85") |
Dimensions With Stand | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in | 65": 57.0 x 35.7 x 11.4 in; 75": 65.8 x 40.8 x 12.8 in |
Weight | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) | 65": 68.3 lbs; 75": 87.1 lbs (with stand) |
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
55" / 65" / 75" / 85" / 98"
4K (3840 x 2160)
LED LCD (VA Panel; Full Array Local Dimming)
120 Hz native
Cognitive Processor XR
XR 4K Upscaling (XR Clear Image)
Pros
- Cognitive Processor XR delivers industry-leading upscaling and motion processing
- Significantly brighter than previous models, making HDR highlights pop
Cons
- Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- Viewing angles are narrow (VA panel typical; picture washes out from sides)

Hisense U8N Mini-LED ULED 4K Google TV (2024)
55" / 65" / 75" / 85" / 100"
4K (3840 x 2160)
Mini-LED with Quantum Dot; VA Panel (55"/65"/85"/100"); ADS Pro Panel (75" only)
144 Hz native (VRR from 48Hz-144Hz)
Hi-View Engine PRO
4K Upscaling (AI-powered)
Pros
- Incredible HDR peak brightness (3,000+ nits) crushes glare and makes highlights visually stunning
- Excellent reflection handling and black levels (especially on VA models)
Cons
- The 75-inch model's ADS panel has significantly lower contrast than the other sizes
- Only two HDMI 2.1 ports, and one is shared with eARC (limiting for multi-console users)
Which one is better?
The Hisense U8N Mini-LED ULED 4K Google TV (2024) is the better buy for most people - its staggering 3000+ nits peak brightness crushes the Sony's 1200 nits. That said, grab the Sony if you value superior upscaling and motion processing - it's still a top-tier option.
Who should buy each?
Choose the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) if: you want exceptional upscaling for movies, enjoy gaming with low input lag, or prefer deeper blacks in dark viewing environments. (120 Hz refresh)
Choose the Hisense U8N Mini-LED ULED 4K Google TV (2024) if: you watch in bright rooms often, need a TV that excels in HDR performance, or appreciate powerful built-in audio for a richer sound experience. (144 Hz refresh)
Quality Seekers
Higher user rating (4.4★ vs 4.2★) indicates better overall satisfaction
→ Choose Sony BRAVIA
Cognitive Processor XR Priority
Cognitive Processor XR delivers industry-leading upscaling and motion processing
→ Choose Sony BRAVIA
Incredible HDR peak Priority
Incredible HDR peak brightness (3,000+ nits) crushes glare and makes highlights visually stunning
→ Choose Hisense U8N
Conclusion
There is no wrong answer here. Focus on the features you will use daily and pick the model that aligns with them.
Bottom line: The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) edges ahead with a 4.4★ rating compared to 4.2★. However, Hisense U8N Mini-LED ULED 4K Google TV (2024) remains a strong contender if its strengths align better with your needs.
Frequently Asked Questions
+Which is better: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) or Hisense U8N Mini-LED ULED 4K Google TV (2024)?
Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is the better choice if you prioritize cognitive processor xr delivers industry-leading upscaling and motion processing. Hisense U8N Mini-LED ULED 4K Google TV (2024) wins if you value incredible hdr peak brightness (3,000+ nits) crushes glare and makes highlights visually stunning. Both are rated highly (4.4★ vs 4.2★), so consider your specific needs and budget.
+What are the main differences between Sony BRAVIA XR X90L Full Array LED 4K TV (2023) and Hisense U8N Mini-LED ULED 4K Google TV (2024)?
Key differences: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) offers cognitive processor xr delivers industry-leading upscaling and motion processing, while Hisense U8N Mini-LED ULED 4K Google TV (2024) stands out with incredible hdr peak brightness (3,000+ nits) crushes glare and makes highlights visually stunning. Consider that Sony BRAVIA XR X90L Full Array LED 4K TV (2023) only two hdmi 2.1 ports, and one is shared with earc (challenging for users with 2+ consoles and a soundbar). Meanwhile, Hisense U8N Mini-LED ULED 4K Google TV (2024) the 75-inch model's ads panel has significantly lower contrast than the other sizes. Check the detailed specs table above for a complete comparison.
+Where can US buyers get the best price?
For US buyers, Amazon typically offers competitive pricing with Prime shipping, easy returns, and reliable warranty support. We recommend comparing prices on both products using our affiliate links above—prices fluctuate regularly, and you may find sales or deals.
+Is this comparison up to date?
Yes, this comparison is current for 2026. We regularly verify specs, ratings, and availability. Last verified: January 27, 2026. PageBen uses affiliate links for monetization, but our recommendations are research-driven and independent.
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