Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Hisense U8N Mini-LED ULED 4K Google TV (2024)
The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) comes out on top for most users due to its superior cognitive processing and HDR performance, but the Hisense U8N Mini-LED ULED 4K Google TV (2024) shines with its incredible brightness and gaming-friendly features. In real-world use, the Sony's peak brightness of 1,200 nits makes HDR content pop, while the Hisense’s staggering 3,000+ nits crush glare, making it a powerhouse for bright rooms. If you’re focused on gaming, the Hisense’s 144Hz refresh rate provides a smoother experience compared to the Sony's 120Hz. Both TVs have two HDMI 2.1 ports, but one is shared with eARC, which could limit connectivity for gamers with multiple consoles. So, if you're serious about gaming, the choice might lean toward the Hisense, but for cinematic experiences, the Sony excels.
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

Hisense U8N Mini-LED ULED 4K Google TV (2024)
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs Hisense U8N Mini-LED ULED 4K Google TV (2024)

Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

Hisense U8N Mini-LED ULED 4K Google TV (2024)
| Criterion | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) | Hisense U8N Mini-LED ULED 4K Google TV (2024) |
|---|---|---|
| Rating | ★4.4(995)Amazon | ★4.25(918)Amazon |
Screen Size | 55" / 65" / 75" / 85" / 98" | 55" / 65" / 75" / 85" / 100" |
Resolution | 4K (3840 x 2160) | 4K (3840 x 2160) |
Screen Type | LED LCD (VA Panel; Full Array Local Dimming) | Mini-LED with Quantum Dot; VA Panel (55"/65"/85"/100"); ADS Pro Panel (75" only) |
Refresh Rate | 120 Hz native | 144 Hz native (VRR from 48Hz-144Hz) |
Processor | Cognitive Processor XR | Hi-View Engine PRO |
Upscaling | XR 4K Upscaling (XR Clear Image) | 4K Upscaling (AI-powered) |
HDR Formats | Dolby Vision, HDR10, HLG (No HDR10+) | Dolby Vision IQ, HDR10+, HDR10, HLG |
Peak Brightness | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K | ≈3,000+ nits (HDR Peak 10% Window); ≈850-900 nits (SDR Real Scene) – Class-leading brightness |
Local Dimming | Yes (Full Array Local Dimming; Zone count varies by size) | Yes (Full Array Local Dimming Pro; up to 2,000+ zones depending on size) |
Contrast | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED | ≈280,000:1 (with Local Dimming on VA models); 75" ADS model will have lower native contrast but wider angles |
Color Gamut | ≈90% DCI-P3 (XR Triluminos Pro) | ≈96% DCI-P3 (Quantum Dot Color) |
HDMI Ports | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0) |
HDMI 2 1 | Yes (Ports 3 & 4 only support 4K@120Hz) | Yes (Ports 3 & 4 support 4K@144Hz; Port 3 is eARC) |
VRR | Yes (HDMI Forum VRR, G-SYNC Compatible) | Yes (FreeSync Premium Pro, G-SYNC Compatible, HDMI Forum VRR) |
Allm | Yes (Auto Low Latency Mode) | Yes (Auto Low Latency Mode) |
Input Lag | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz | ≈14 ms @ 60Hz; ≈6 ms @ 120Hz |
Audio Channels | 2.0 Channel (Acoustic Multi-Audio) | 2.1.2 Channel (Multi-Channel Audio) |
Audio Power | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) | 50 W (2x 15W Main + 20W Subwoofer + 2x 5W Up-firing) |
Audio Features | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround | Dolby Atmos; DTS:X; WiSA Ready; IMAX Enhanced |
Smart Platform | Google TV (Android 10) | Google TV (Android 12) |
App Store | Google Play Store | Google Play Store |
Voice Assistants | Google Assistant Built-in; Works with Alexa; Works with Siri | Google Assistant (Hands-free); Works with Alexa |
Casting | Chromecast Built-in; Apple AirPlay 2 | Chromecast Built-in; Apple AirPlay 2 |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) | Wi-Fi 6E (802.11ax); Bluetooth 5.3; Ethernet (LAN); Digital Audio Output (Optical) |
Tuner | ATSC 3.0 (NextGen TV) / Clear QAM | ATSC 3.0 (NextGen TV) / Clear QAM |
Vesa | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") | 400 x 300 mm (55"); 400 x 400 mm (65"); 600 x 400 mm (75"/85") |
Dimensions With Stand | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in | 65": 57.0 x 35.7 x 11.4 in; 75": 65.8 x 40.8 x 12.8 in |
Weight | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) | 65": 68.3 lbs; 75": 87.1 lbs (with stand) |
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
✓ Pros:
- • Cognitive Processor XR delivers industry-leading upscaling and motion processing
- • Significantly brighter than previous models, making HDR highlights pop
- • Full Array Local Dimming provides deep blacks and minimal blooming for the price
- • Includes ATSC 3.0 tuner for NextGen TV broadcasts (unlike many competitors)
✗ Cons:
- • Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- • Viewing angles are narrow (VA panel typical; picture washes out from sides)
- • Blooming is still noticeable around subtitles or very bright objects in dark scenes
- • Refection handling is decent but struggles with direct sunlight compared to the X93L/X95L
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Hisense U8N Mini-LED ULED 4K Google TV (2024)
✓ Pros:
- • Incredible HDR peak brightness (3,000+ nits) crushes glare and makes highlights visually stunning
- • Excellent reflection handling and black levels (especially on VA models)
- • Includes ATSC 3.0 tuner and Wi-Fi 6E (future-proof connectivity)
- • Built-in 2.1.2 audio system with subwoofer delivers better-than-average TV sound
✗ Cons:
- • The 75-inch model's ADS panel has significantly lower contrast than the other sizes
- • Only two HDMI 2.1 ports, and one is shared with eARC (limiting for multi-console users)
- • Viewing angles are narrow on the 55", 65", and 85" VA models
- • Out-of-the-box color accuracy often requires calibration compared to Sony or LG
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Which one is better?
The Hisense U8N Mini-LED ULED 4K Google TV (2024) is the better buy for most people - its incredible peak brightness of 3,000+ nits crushes the Sony BRAVIA XR X90L. That said, grab the Sony if you prioritize superior processing and HDR quality - it's significantly better for movie watching.
Who should buy each?
Choose the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) if: you love watching movies with stunning HDR, appreciate superior upscaling for older content, or want a built-in ATSC 3.0 tuner for NextGen TV broadcasts.
Choose the Hisense U8N Mini-LED ULED 4K Google TV (2024) if: you watch a lot of content in bright rooms, want better sound with its built-in 2.1.2 audio system, or need a gaming-focused TV with a higher refresh rate.
Conclusion
There is no wrong answer here. Focus on the features you will use daily and pick the model that aligns with them.
Frequently Asked Questions
+Which has better value?
Sony BRAVIA XR X90L Full Array LED 4K TV (2023) excels if you value cognitive processor xr delivers industry-leading upscaling and motion processing. Hisense U8N Mini-LED ULED 4K Google TV (2024) is better if you prioritize incredible hdr peak brightness (3,000+ nits) crushes glare and makes highlights visually stunning. Pick based on your budget and daily use.
+Is this an independent review?
Yes. We use affiliate links for monetization, but recommendations are research-driven and unbiased.
+Do newer models exist?
Check release timelines from the manufacturers and compare pricing before you buy. We refresh this page when major updates land.
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