Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs VIZIO Quantum Pro QLED 4K TV (2023)
The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is the premium option here, boasting a peak brightness of 1200 nits that makes HDR content truly pop. In real-world use, that brightness provides a significant edge for movie lovers and gamers who want vibrant visuals. If you often have a group watching TV, the VIZIO Quantum Pro QLED 4K TV (2023) shines with its wide viewing angles thanks to its IPS-type panel. However, its lower native contrast means blacks can appear gray, especially in dark rooms, making it less ideal for serious cinema enthusiasts.
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

VIZIO Quantum Pro QLED 4K TV (2023)
Only the specs that differ are shown here. Winners are highlighted when the data is clear.
+Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
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Full specs, pros, and cons
Everything side-by-side with ratings and the full spec list.
Comparison: Sony BRAVIA XR X90L Full Array LED 4K TV (2023) vs VIZIO Quantum Pro QLED 4K TV (2023)

Sony BRAVIA XR X90L Full Array LED 4K TV (2023)

VIZIO Quantum Pro QLED 4K TV (2023)
| Criterion | Sony BRAVIA XR X90L Full Array LED 4K TV (2023) | VIZIO Quantum Pro QLED 4K TV (2023) |
|---|---|---|
| Rating | ★4.4(995)Amazon | ★4.2(1,534)Amazon |
Screen Size | 55" / 65" / 75" / 85" / 98" | 65" / 75" |
Resolution | 4K (3840 x 2160) | 4K (3840 x 2160) |
Screen Type | LED LCD (VA Panel; Full Array Local Dimming) | QLED LCD (IPS-type / ADS Panel) |
Refresh Rate | 120 Hz native | 120 Hz native (Supports up to 240Hz @ 1080p for PC) |
Processor | Cognitive Processor XR | IQ Ultra+ Processor |
Upscaling | XR 4K Upscaling (XR Clear Image) | Spatial Scaling Engine |
HDR Formats | Dolby Vision, HDR10, HLG (No HDR10+) | Dolby Vision, HDR10+, HDR10, HLG |
Peak Brightness | ≈775 nits (SDR Real Scene); ≈1,200 nits (HDR 10% Window) – Brighter than previous X90K | ≈1,000 nits (Marketed); ≈750-800 nits (HDR Real Scene tested) |
Local Dimming | Yes (Full Array Local Dimming; Zone count varies by size) | Yes (Active Full Array; 40 zones on 65"; 80 zones on 75") |
Contrast | ≈42,000:1 (with Local Dimming enabled) – Excellent black levels for non-OLED | ≈1,600:1 (Native) – Low native contrast due to IPS panel |
Color Gamut | ≈90% DCI-P3 (XR Triluminos Pro) | ≈97% DCI-P3 (Quantum Color) |
HDMI Ports | 4x HDMI (2x HDMI 2.1; 2x HDMI 2.0b) | 4x HDMI |
HDMI 2 1 | Yes (Ports 3 & 4 only support 4K@120Hz) | Partial (Only HDMI 3 supports 4K@120Hz; HDMI 1 is eARC but 4K@60Hz) |
VRR | Yes (HDMI Forum VRR, G-SYNC Compatible) | Yes (AMD FreeSync Premium Pro, HDMI Forum VRR; 48-120Hz) |
Allm | Yes (Auto Low Latency Mode) | Yes (Auto Low Latency Mode) |
Input Lag | ≈18 ms @ 4K 60Hz; ≈9 ms @ 4K 120Hz | ≈14 ms @ 60Hz; ≈6 ms @ 120Hz |
Audio Channels | 2.0 Channel (Acoustic Multi-Audio) | 2.0 Channel |
Audio Power | 30 W (10W x 2 Full Range + 5W x 2 Tweeters) | 20 W (10W x 2) |
Audio Features | Acoustic Multi-Audio; Dolby Atmos; Acoustic Center Sync (with compatible Sony soundbars); DTS Digital Surround | DTS:X; DTS Virtual:X; Dolby Atmos (Passthrough); Bluetooth Headphone capable |
Smart Platform | Google TV (Android 10) | VIZIO Home (formerly SmartCast) |
App Store | Google Play Store | VIZIO Home (Cloud-based apps, no local store) |
Voice Assistants | Google Assistant Built-in; Works with Alexa; Works with Siri | VIZIO Voice (Built-in to remote); Works with Alexa/Google/Apple Home |
Casting | Chromecast Built-in; Apple AirPlay 2 | Apple AirPlay 2; Chromecast Built-in |
Connectivity | Wi-Fi 5 (802.11ac); Bluetooth 4.2; Ethernet (LAN); Optical Audio; Composite In (Hybrid) | Wi-Fi 6E (Tri-band 802.11ax); Bluetooth 5.2; Ethernet (LAN); USB 2.0 |
Tuner | ATSC 3.0 (NextGen TV) / Clear QAM | ATSC 1.0 (Digital) / Clear QAM (No ATSC 3.0) |
Vesa | 300 x 300 mm (55"/65"/75"); 400 x 400 mm (85"); 600 x 400 mm (98") | 400 x 300 mm (65"/75") |
Dimensions With Stand | 65": 57.0 x 34.0 x 13.6 in; 75": 65.7 x 39.1 x 15.6 in; 85": 74.5 x 44.0 x 18.0 in | 65": 56.9 x 35.5 x 12.7 in; 75": 65.7 x 40.5 x 13.4 in |
Weight | 65": 55.1 lbs; 75": 78.5 lbs; 85": 109.3 lbs; 98": 151.8 lbs (with stand) | 65": 41.0 lbs; 75": 59.8 lbs (with stand) |
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Sony BRAVIA XR X90L Full Array LED 4K TV (2023)
✓ Pros:
- • Cognitive Processor XR delivers industry-leading upscaling and motion processing
- • Significantly brighter than previous models, making HDR highlights pop
- • Full Array Local Dimming provides deep blacks and minimal blooming for the price
- • Includes ATSC 3.0 tuner for NextGen TV broadcasts (unlike many competitors)
✗ Cons:
- • Only two HDMI 2.1 ports, and one is shared with eARC (challenging for users with 2+ consoles and a soundbar)
- • Viewing angles are narrow (VA panel typical; picture washes out from sides)
- • Blooming is still noticeable around subtitles or very bright objects in dark scenes
- • Refection handling is decent but struggles with direct sunlight compared to the X93L/X95L
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VIZIO Quantum Pro QLED 4K TV (2023)
✓ Pros:
- • Integrated Wi-Fi 6E (Tri-band) provides faster streaming speed than most competitors
- • IPS-type panel delivers wide viewing angles suitable for large group seating
- • High peak brightness (~800 nits real scene) combats glare effectively in bright rooms
- • Gaming port (HDMI 3) is separate from eARC port (HDMI 1), preserving functionality
✗ Cons:
- • Low native contrast causes blacks to appear gray in dark rooms (IPS characteristic)
- • Only one HDMI port supports 4K@120Hz (limiting for multi-console owners)
- • Local dimming zone count is low (40/80 zones), leading to noticeable blooming
- • VIZIO Home interface is heavy on ads and can feel sluggish compared to Google TV/Roku
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Which one is better?
The Sony BRAVIA XR X90L Full Array LED 4K TV (2023) is the better buy for most people - its peak brightness of 1200 nits crushes the VIZIO's 800 nits. That said, grab the VIZIO if you need wide viewing angles for group settings - it's a more budget-friendly option.
Who should buy each?
Choose the Sony BRAVIA XR X90L Full Array LED 4K TV (2023) if: you watch HDR content frequently, enjoy vibrant colors, or need advanced gaming features.
Choose the VIZIO Quantum Pro QLED 4K TV (2023) if: you have a bright room, want wider viewing angles, or prioritize faster streaming with Wi-Fi 6E.
Conclusion
We hope this comparison helps you buy with confidence. Both products are dependable; the right one depends on how you will use it.
Frequently Asked Questions
+Which has better value?
Sony BRAVIA XR X90L Full Array LED 4K TV (2023) excels if you value cognitive processor xr delivers industry-leading upscaling and motion processing. VIZIO Quantum Pro QLED 4K TV (2023) is better if you prioritize integrated wi-fi 6e (tri-band) provides faster streaming speed than most competitors. Pick based on your budget and daily use.
+Is this an independent review?
Yes. We use affiliate links for monetization, but recommendations are research-driven and unbiased.
+Do newer models exist?
Check release timelines from the manufacturers and compare pricing before you buy. We refresh this page when major updates land.
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