Investment Tech: Which Phones Hold Their Value Best in 2026?

Apple iPhones are renowned for their robust resale value, often attributed to their long-term software support and premium build quality. The iPhone 17 Pro Max, with its A19 Pro chip and 12GB RAM, ensures top performance for years, supported by a minimum of 5 to 6 years of software updates. This longevity helps maintain value, as buyers are assured of continued functionality and security. The iPhone 14 Pro Max, while older, still holds value due to its stainless steel build and iOS ecosystem, despite using the now-legacy Lightning port. Apple's commitment to security and feature updates significantly influences depreciation, making iPhones a strong investment in the smartphone market.

Samsung has been proactive in retaining customer loyalty through aggressive trade-in offers, particularly with its Galaxy S24 Ultra. This model boasts a Snapdragon 8 Gen 3 processor and a versatile quad-camera system, making it a competitive choice for users seeking high performance and camera functionality. Samsung's trade-in programs often provide significant discounts on new models, encouraging users to upgrade regularly and maintain higher resale values. However, the S24 Ultra's resale value may not match Apple's due to faster depreciation rates in the Android market, though its 7-year software support is a compelling factor.

Niche brands like Google Pixel and OnePlus often face challenges in maintaining high resale values due to less brand recognition and market saturation. The Google Pixel 9 Pro XL, with its Tensor G4 chip and extensive AI features, offers unique capabilities but struggles against the market dominance of Apple and Samsung. While it provides industry-leading software support for 7 years, its resale value is hindered by slower storage technology and less aggressive marketing. Niche brands typically appeal to tech enthusiasts who prioritize unique features over resale value, making them a specialized choice rather than a mainstream investment.

Deciding whether to lease or buy a smartphone depends on individual usage patterns and financial considerations. Buying a smartphone outright, such as the iPhone 17 Pro Max or Galaxy S24 Ultra, offers full ownership and potentially higher resale value. Leasing, on the other hand, provides flexibility and access to the latest technology, with lower upfront costs. For those who frequently upgrade, leasing can be a cost-effective way to stay current without the commitment of ownership. However, buying is often more economical in the long run, especially for devices with strong resale values like Apple's iPhones.