Investment Tech: Which Phones Hold Their Value Best in 2026?

The iPhone 17 Pro Max typically holds its value better than most competitors. Historically, iPhones depreciate at a slower rate than Android devices, often retaining about 60% of their original value after two years. This trend is amplified by Apple's commitment to long-term software support, which guarantees at least five years of iOS updates. In contrast, devices like the Google Pixel 9 Pro XL, while impressive, often face steeper depreciation due to brand perception and market demand.

Samsung has been known for its aggressive trade-in deals, which can significantly offset the purchase price of the Galaxy S24 Ultra. With a 200MP camera and a 5000mAh battery that lasts up to 30 hours, it's a beast for photography enthusiasts and heavy users alike. In real-world terms, Samsung's trade-in offers can often reach up to $800, making the initial investment feel less daunting. However, while Samsung provides good value at purchase, the resale value can still lag behind that of the iPhone.

The Google Pixel 9 Pro XL and OnePlus devices often struggle with resale value. Despite features like a 5060mAh battery and a 50MP camera, these niche brands typically see a rapid depreciation, often losing up to 50% of their value within the first year. This is due to limited brand recognition and fewer buyers in the secondary market. In contrast, the iPhone and Samsung flagships maintain a stronger presence, making them better long-term investments.

Leasing can be a smart option if you want to stay updated with the latest tech without the commitment. With lease plans often allowing upgrades every year, you can enjoy the latest features without worrying about depreciation. However, buying outright, especially for models like the iPhone 17 Pro Max, often proves to be a better long-term investment, given its higher resale value and extended software support. In 2026, consider how long you plan to keep your phone before deciding.